VP, Communications and Public Relations- Americas

### Overview

The VP Communications is in charge of setting brand strategy. The incumbent will be the strategist at the country level, create the long-range plan for the market, and prioritize the needs based upon the market’s requirements, consumer groups, and product. They will set the strategy and determine the priorities for the Americas.

It is the VP Communications’ responsibility to ensure that local (market) execution is aligned with the strategy that they have set, working with cluster heads and local market resources.

They will demonstrate experience and overall potential for a general management position at the country level. They will lead a team currently comprising the heads of Media, PR, and Events in the Americas. The VP will have accountability for reviewing this current team structure and propose any changes to align to functional and business needs.

They will think strategically while also being hands-on in overseeing the day-to-day execution of the agreed-upon strategy with a focus on clients, people, and brand desirability. They will be open and approachable and will work with both the central team and the local teams in a transparent, united, and mutually supportive manner. MD will model and champion our core belief: People Make the Difference and our values: Be Creative & Innovative, Deliver Excellence, and Cultivate an Entrepreneurial Spirit!

### Key Accountabilities

#### Brand Strategy Management

– Originate, develop, and lead robust marketing strategies to maximize resources and market potential to align with global brand positioning.
– Lead strategic planning and execution of integrated interdisciplinary promotional efforts of Marketing, Media, PR, and Events.
– Thoughtfully conceptualize global brand strategy to effectively provide insight for market implementation.

#### Brand Local Execution Management

– Translation of centrally developed brand concepts for local execution when relevant.
– Lead and manage the interdependencies between functions within the region and foster the alignment within the functions.
– Assess and recommend trade-offs within markets.
– Manage and evaluate the performance results with sub-teams to deliver the best results.

#### Metrics and Measurement

– Originate, develop, and implement qualitative and quantitative market research leveraging local and Central resources.
– Lead in assessing and reporting competitive and cultural trends.
– Develop and lead strategies concerning identified trends, spearhead the projects on Americas customer initiatives.
– Track trends, analyzing market research and studies, making recommendations, and developing comprehensive strategic briefs based on data.
– Originate understanding the mindset of the consumer and competition to maintain a competitive advantage—acting on this insight.

#### Agency and Staff Management

– Manage and direct Advertising, Media, Public Relations, managing marketing teams for The Americas.
– Maintain strong relationships with key press and opinion leaders in America and see opportunities for high visibility brand and product stories in partnership with Central.
– Oversee and optimize agency relationships and active pursuit of emerging media.

#### Relationship Management (Global and Market)

– Responsible for making the case to central regarding the market needs with influence and two-way dialogue to ensure there is a balance.
– Act as touch points to ensure one brand voice—including, but not limited to, human resources (for employment/product brand alignment), education, and real estate for brand message, product presentation, and other key alignments.

### Qualifications

#### Required

– Demonstrated ability to lead cross-functionality within marketing specialties, preferred experience also leading non-marketing functions, e.g. Merchandising/Category management.
– Luxury industry preferred experience in premium brands.
– Broad business acumen.
– Ability to benchmark luxury standards against own experience across the industry.
– A deep and demonstrated understanding of luxury marketing likely to be gained via:
– 10+ years in marketing at senior level within the luxury/premium industry.
– Demonstrable track record of leading a marketing strategy through a period of change.
– Demonstrated ability to lead with gravitas and credibility.
– Evidence of strong networks and reputation in the marketing arena.
– Demonstrated team leadership and development skills.
– Ability to self-direct/work with ambiguity.

#### Preferred

– Degree or postgraduate degree in marketing or other relevant discipline.

The hiring range for this position ranges from $240,000 to $300,000. The rate of pay offered will be dependent upon candidates’ relevant skills and experience. Management is also eligible for a bonus.

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