VP Marketing & Communications
Reports to: Chief Executive Officer, YWCA USA
Primary Purpose: To develop a world class communications and marketing team and plan that will promote, enhance and protect the organization’s brand while developing and integrating a broad range of public relations activities to strategically position the national YWCA movement. To advance brand identity and broaden awareness and increase visibility of programs and priorities across key internal and external stakeholder audiences. Directing the communications staff and consultants, and working collaboratively with the YWCA USA senior leadership team, the Vice President of Marketing & Communications will advance the organization’s position with constituencies through a communications strategy that encompasses all YWCA USA communications, media, marketing, public relations and social media. Conveying a compelling message for the YWCA overall and maximizing the collective reach and impact of the organization.
Organization History and Impact:
YWCA USA is on a mission to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities. We are one of the oldest and largest women’s organizations in the nation, serving over 2 million women, girls, and their families.
YWCA has been at the forefront of the most pressing social movements 160 years — from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, we combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls.
Basic Duties: The Vice President of Marketing & Communications position is integral to the development and implementation of an internal and external communications strategy for YWCA USA that will build sustained engagement, support, and visibility with a broad, diverse spectrum of stakeholders who will assist YWCA in continuing its iconic legacy of eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.
With a keen understanding of YWCA USA operations and the services provided to local YWCA associations, the Vice President of Marketing & Communications will advise on how to maximize messaging to both internal and external constituencies. Reporting directly to and working closely with the Chief Executive Officer and other key stakeholders, the Vice President of Marketing & Communications will develop public relations and reputation management strategies to protect and elevate the YWCA brand as well as position YWCA USA as a thought leader on women’s and racial justice issues nationally.
S/he will offer YWCA USA as resource for reporters seeking opinions, information or metrics on women’s and racial justice issues in order to raise awareness of YWCA with potential donors, partners and government officials, and will promote YWCA success stories to local associations, media, public, partners, Congress and the administration.
To strengthen YWCA as a national movement, s/he will position YWCA USA as a unifying force in messaging, design tools and resources to support local YWCAs with internal capacity building and seek ways to bring attention to the work of the local associations.
Working closely with the Chief Executive Officer (CEO) and other key stakeholders, the Vice President of Marketing & Communications will:
- Develop and implement an integrated strategic communications plan aligned with the organization’s strategic priorities. The plan will include outreach goals, objectives, strategies and tactics for reputation and brand management and furthering the YWCA national movement with the media, board, donors, local associations, the public, partners, public officials and other key stakeholders.
- Create a marketing and public relations strategy that will allow YWCA to cultivate and enhance meaningful relationships with targeted, high-level internal and external audiences, including the media and key influencers.
- Manage media communications and content development including press releases, press packets, statements, CEO speeches, CEO blog posts, op-eds, social media and web messages that build a strong case for the organization’s compelling mission and vision.
- Identify and cultivate other YWCA USA individuals to serve as spokespersons for YWCA USA, including board members, staff members, and local associations leaders – staff and volunteer.
- Oversee the implementation of YWCA brand and event campaigns to raise the visibility of the YWCA network, mission, theory of change, and program and advocacy work.
- Oversee the national organization’s social media platforms to ensure the content and strategies engage stakeholders and lead to measurable action, including advocacy action and financial donations.
- Ensure integration of overall communication messages with digital and social media content and work closely with digital and social media resources and Web/IT team to develop online engagement and community interaction with YWCA national platforms.
- Develop and implement national communications calendars with key messaging and campaigns.
- Plan and support key national events such as the YWCA USA annual conference, network wide advocacy days, signature Week without Violence and Stand Against Racism campaigns, and other initiatives and campaigns.
- Develop and schedule messaging to local YWCA associations to facilitate strategic, informative, coordinated, unified and complementary messages to locals.
- Ensure consistency in branding, formatting, “look and feel” of all communications; assist national staff with communications to local associations, internal memos, newsletters, tip sheets, fact sheets, statements and other messages.
- Ensure that the YWCA USA is a driver of consistency and excellence across all communications (forms, newsletters, templates, etc.) and oversee the brand center.
- Oversee the development of YWCA marketing and web materials, tool kits, social media tools and “how to” materials/resources for implementation by local associations.
- Serve as editor-in-chief of the national office external newsletter, ensuring that the newsletter includes strategic messaging, links to resources and compelling content.
- Raise awareness of the YWCA network as an information resource, service provider, public policy advocacy, and historically relevant organization.
- Leverage “breaking news” and opportunities for the YWCA to weigh in and build its reputation as a credible national and grassroots thought leader on issues that impact girls, women and communities across the nation.
- Oversee the organization’s PR and branding firms, including coordination, shared messaging and planning, contract, deliverables, budget, expenses and invoices.
- Cultivate media partnerships and build external relationships with key media and other stakeholders in collaboration with a PR firm to advance YWCA interests; serve as YWCA USA spokesperson, as needed.
- Promote a culture of high performance and continuous improvement; establish outcomes measurements, track results and monitor impact.
- Mentor and develop staff, using a supportive and collaborative approach on a consistent basis; establish and monitor staff performance and development goals.
- Manage budget, demonstrate discipline and responsibility in department’s and organization’s fiscal management; be proactive in identifying revenue and expense opportunities and risks.
- Other duties as assigned by the Chief Executive Officer.
- Minimum education: Bachelor’s Degree, Masters’ Degree in Journalism, Communications, Marketing or Public Policy preferred.
- 7-10 years’ experience in communications leadership role; clear track record of measurable results in communications. Media relations; communications campaign development/execution; digital media and events savvy are required.
- Experience with a national nonprofit, membership organization a plus.
- Demonstrated experience leading and managing multi-faceted, complex projects with multiple constituents and external and internal partners (other national staff, consultants, contractors, regions, local associations, coalitions and partner organizations).
- Experience managing a department budget, priorities and metrics for success; skilled at managing and setting priorities and scope of deliverables for a national communications staff and outside PR agency. Demonstrated ability to develop and mentor and develop junior staff.
- Established network of media contacts.
- Demonstrated Public Relations experience.
- Knowledge of podcast production and coordination.
- Ability to perform functional tasks as well as lead/collaborate with a team on strategy.
- Exceptional writing, editing and proofreading skills to ensure consistently high-impact, engaging communications with a distinct YWCA voice and personality.
- Innovative thinker with a track record for translating strategic thinking into actions plans and output.
- Experience building and mentoring a highly functioning communications team; ability to influence and engage direct reports and peers.
- Self-starter, ability to work and deliver results with a very high degree of autonomy and responsibility and with minimum direction and resources.
- Demonstrated ability to work collaboratively with a CEO and other members of a senior team to achieve results.
- Credible, engaging and inspires confidence; professional confidence and maturity; highly developed interpersonal capabilities; clear, concise, persuasive written and verbal communications skills.
The selected candidate must be passionate about YWCA’s mission and vision. S/he must be a strong leader with a track record of success in developing communications programs that reach a broad array of stakeholders and further the organization’s national movement.
The successful candidate will be an articulate storyteller and bring a passion and energy for news and communications across all platforms. S/he will have energy, outstanding personal skills, emotional intelligence and a strong commitment to building an exceptional communications platform. S/he will be quick on feet, especially in spotting breaking opportunities and operates with urgency.
S/he easily adapts and is flexible in a very dynamic, fast-paced environment and has the ability to multi-task, to identify priorities and to lead a team, keeping both details and the big picture in mind. S/he must be an intelligent, persuasive and hardworking advocate and ambassador for the YWCA and its communications outreach.
TO APPLY: Please email with “VP, Marketing and Communications” as the subject line to jobs@ywca. org. Include a cover letter, resume, and a writing sample.
YWCA is an Equal Opportunity Employer committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers and service partners. Therefore, YWCA employment, advancement and leadership recruitment processes ensure diversity in terms of age, color, disability, ethnicity, gender, gender identity or expression, marital status, national origin or ancestry, race, religion, sexual orientation, genetic information, and/or military or veteran status.
Job posted: 2020-06-02