Virtual Workshop
Writing for Advocacy in Public Affairs
November 15, 2023
1:30 p.m.−4:15 p.m. ET
Professionals wear many hats: promoter, defender, explainer and more. Without an evolving communications toolkit, many find themselves falling short of advancing their goals. Discover how to improve your prose and burnish your written communications credentials.
1:30 p.m.
The Principles of Writing for Advocacy
Public affairs professionals write frequently, but they are rarely trained as professional writers. How do writers develop messages that simplify complex issues and move people to act? This session will cover crafting effective action alerts, call scripts, op-eds, letters to the editor and more, including:
- Developing a simple and powerful message that resonates with your target audience
- Properly structuring your argument to ensure a strong start and memorable finish
- Strategies to remove industry jargon and inject clarity into your advocacy writing
2:20 p.m.
2:20 p.m. Writing Exercise
Our expert will lead you through an exercise on brevity and clarity.
3:00 p.m.
Break
3:15 p.m.
Persuasive Writing to Influence Policymakers and Advocates
What makes a successful op-ed, action alert or social media call to action? This session will delve into the structure and characteristics of successful persuasive pieces, including:
- Drafting a newsworthy op-ed or letter to the editor
- Creating action alerts and other persuasive messages that drive action
- Perfecting your organization’s public policy “elevator speech”
AT&T
Boys & Girls Clubs of America
Boys & Girls Clubs of America
4:15 p.m.
Adjourn
AT&T
Boys & Girls Clubs of America
Boys & Girls Clubs of America
This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management , 3 credits toward the Certificate in Government Relations and Lobbying, and 3 core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $369
Non-Members: $499
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]