[vntd_hero_section images=”60130″ heading_dynamic=”PIN Points: Spring 2023 ” subtitle=”” button1_label=”” bg_overlay=”dark_blue” height=”custom” height_custom=”400″ heading_font_size=”55px” tooltips=”%5B%7B%22tooltip_title%22%3A%22Hello%20there!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.42%22%7D%5D”]
Introducing Caitlin Demchuk
A longstanding Council member, Caitlin has shared her expertise as a speaker, served on PAC Conference Advisory Committees and has participated in networking events. She continues to innovate for the advocacy and political involvement programs she leads. We are excited to leverage her creativity and expertise to evolve the PIN Network.
Letter from the Chair
[vc_single_image image=”129432″]Hi there! I am thrilled to be your new PIN Chair. A huge kudos and thanks to Julie Vieburg for her leadership over the last two years as Chair. Julie, I look forward to continuing to work with you. When I was reflecting on what to write for this first column, I kept coming back to what fills my cup professionally – connection and community.
While we may work in different industries and champion different causes, we find common ground in coming together to solve our communal problems. The PIN network is full of PAC superstars who are pushing the envelope with new and creative ideas and improving upon existing best practices. I am a veteran attendee of the Council’s programming, and I still find myself learning something new at each workshop I attend. I was personally energized by many of the presentations at the 2023 PAC Conference and intrigued by the new ways peers are using technology and gamification to improve their PAC success.
I would encourage you all to take a moment to reflect upon your programs and consider trying a new idea or approach you may have heard at the PAC Conference or from a colleague. There is comfort in producing signature annual events and deploying the same campaigns and solicitation strategies, but it can often breed complacency. Be brave – throw a little “spaghetti” at the wall (but don’t forget to track your metrics!) and see if it resonates. In these interesting times, I’m personally grateful for peers who share their successes and their failures and for the opportunities to connect. As we dive headfirst into this new election cycle, I encourage you to reach out and connect – we are a much stronger community when we collaborate instead of compete.[/vc_toggle]
Last Call! 2023 PAC Benchmarking Surveys
[vc_single_image image=”129349″]This week is your last chance to participate in the 2023 Corporate or Association PAC Benchmarking Surveys! The information gathered fuels the industry’s most comprehensive reports, covering PAC trends in management, disbursements, communications and more.
By contributing to this survey, you are helping PACs continue to pivot and refine strategies as new political involvement challenges present themselves. The survey should take about 10-15 minutes to complete. All responses are anonymous, and data is only reported in the aggregate.
Participants receive:
- A complimentary copy of the final 2023 PAC Benchmarking Report
- Exclusive access to an invitation-only webinar to discuss the findings and their implications for the profession
- Entry into a drawing for a complimentary registration to your choice of the 2024 or 2025 National PAC Conference
Signature Summer Events – Time to Register!
[vc_single_image image=”129450″]Register now for the Digital Media & Advocacy Summit on June 12th at the Marriott Georgetown. Hear what experts are saying about the digital trends propelling campaigns to go viral and maximize impact. At this day-long summit you’ll learn cutting-edge ideas and progressive communications strategies to help innovate your own advocacy program.
The Public Affairs Leadership Summit is taking place virtually July 26 and 27 . We’ll address the most pressing challenges facing public affairs leaders today. Join us for insightful discussions that will help you evolve into a more prepared and effective leader in public affairs.
A Look Ahead at the 2024 Election with Nathan Gonzales
[vc_single_image image=”113975″]In the April issue of Impact, Nathan Gonzales took a close look at what’s ahead for the 2024 elections. While there are a lot of unknowns, one thing we do know is where the key fights will take place. Read on for his analysis of how the unknowns may shake out and what to expect from battleground states in the presidential and congressional elections.
ICYMI
In case you missed it! Check out the Council’s latest trending stories.
PIN resources, discussions and more can be found on Council Connect. This is a free platform for Council members. Learn how to access Council Connect.