Public Health Marketing & Digital Communications Campaign Outreach & Stakeholder Engagement Lead

Outreach & Stakeholder Engagement Lead

ICF, Inc., is in search of a communications professional with prior public health campaign experience to spearhead outreach and stakeholder engagement efforts. The focus is on a public health campaign aiming to diminish the stigma surrounding mental health and increase the rate at which individuals seek mental health support. The ultimate goal is to contribute to a population-wide reduction in deaths by suicide and suicide attempts. This is a contract position supporting a large US government agency.

The Outreach & Stakeholder Engagement Lead will collaborate with 6 – 7 team members and work closely with mental health subject matter experts. The campaign will produce virtual and live events, social media content, infographics, email blasts, flyers, videos, podcasts, and other marketing products.

Duties and Responsibilities:

1. Manage the dissemination of products developed to inform and educate target audiences about mental health stigma, including press releases, brochures, website content, social media content, videos, events, TV and radio PSAs, speeches, briefings, talking points, newsletters, and branding materials.
2. Support and provide input to the development of campaign products in collaboration with team members and mental health subject matter experts.
3. Develop and implement tactical communication plans and strategic partnerships to deliver information and promote awareness of client programs and initiatives.
4. Conduct outreach activities such as public relations events, conferences, and presentations (in-person and virtual) to enhance the dissemination of information to stakeholders and obtain stakeholder feedback.
5. Develop and maintain relationships with key stakeholders on behalf of the client to build a grassroots movement.
6. Actively contribute to strategic planning, monitor project progress, and provide regular reports on stakeholder engagement metrics and other key performance indicators.
7. Educate consumers, providers, partners, and stakeholders about campaign objectives through strong oral and written communication skills.
8. Review all public-facing communications for accuracy and quality.
9. Ensure client products adhere to the APA and client-specific style guidelines.
10. Ensure all digital products are 508-compliant.
11. Attend promotional events as directed by the client.
12. Provide content to monthly performance reports (accomplishments, expenditures, obstacles, etc.).

Minimum Qualifications:

• BA or BS in Marketing, Communications, Journalism, English, Public Health/Health Communications, or a similar degree.
• 8+ years of demonstrated experience in the federal setting.
• 8+ years demonstrated ability to build and maintain strong stakeholder and partner relationships.
• 5+ years experience working with national dissemination channels.
• 8+ years experience effectively communicating to diverse audiences about public health-related processes, problems, and solutions.
• Prior experience as a federal contractor.
• 8+ years of experience with website content management systems, like Sitecore.

Professional Skills:

• Strong organizational skills.
• Ability to collaborate easily with peers, managers, and clients.
• Prior experience managing Facebook, Twitter, and Instagram business accounts.
• 8+ years proficiency in Microsoft Office products (Outlook, Word, PowerPoint, SharePoint, and Teams).

Beneficial Qualifications:

• MA or MS in relevant fields.
• Experience developing content for multi-channel public health campaigns.
• Experience with Adobe Creative Cloud.
• Prior experience developing Section 508 compliant products.
• Experience producing products complying with Associated Press and APA Style Guide guidelines.

Working at ICF:

ICF is a global advisory and technology services provider, committed to an inclusive workplace. We are an equal opportunity employer, fostering diversity and inclusion. For more information, please read our EEO & AA policy.

Reasonable Accommodations:

Accommodations are available, including for disabled veterans, individuals with disabilities, and those with sincerely held religious beliefs. To request an accommodation, email [email protected].

Pay Range:

$63,511.00 – $107,968.00 Nationwide Remote Office (US99)

Learn more here