Storytelling for Advocacy

Virtual Workshop

Storytelling for Advocacy

November 18, 2026
1:30 p.m.− 3:45 p.m. ET

Behind every policy issue are real people whose experiences bring it to life. Authentic stories can cut through noise, shift perspectives and motivate action more powerfully than data alone. This session explores how to identify, shape and share advocate stories that resonate with policymakers and stakeholders while maintaining trust and accuracy.

In this program, you’ll learn how to:

    • Build and manage a story bank that highlights diverse advocate experiences
    • Refine storytelling techniques to create meaningful connections with decision-makers 
    • Train and support advocates to share their stories confidently and effectively 

1:30 p.m.

Turning Lived Experience into Advocacy Expertise

Personal stories can help policymakers understand the real impact on people and communities they may rarely encounter firsthand. Learn how to help advocates translate their experiences into focused, credible stories that illuminate what is at stake.

This session will cover:

  • Finding the moments and details that bring an issue to life
  • Connecting personal experience to the wider policy context and relevant evidence
  • Coaching advocates without scripting away their authentic voices

2:30 p.m.

Break

2:45 p.m.

Building a Campaign Through Many Voices

One story can humanize an issue; a collection of distinct voices can reveal its broader impact. Explore how organizations develop and deploy stories from advocates with different experiences while maintaining a cohesive campaign narrative.

You will learn how to:

  • Identify storytellers who bring different perspectives to an issue
  • Create a common narrative without making every advocate sound the same
  • Match stories to audiences, formats and advocacy opportunities
Amy Becker Director of Advocacy
The Michael J. Fox Foundation

3:45 p.m.

Adjourn

Amy Becker Director of Advocacy
The Michael J. Fox Foundation

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management.

This program also qualifies for 2 CAE credits through the American Society of Association Professionals.

Thank You To Our Sponsor!

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Laura Brigandi
Senior Manager, Advocacy Practice 
202.787.5976 | [email protected]

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