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Understanding & Messaging with Artificial Intelligence

Virtual Workshop

Understanding & Messaging with Artificial Intelligence

November 19, 2026
1:30 p.m.− 3:45 p.m. ET

Utilize the power of artificial intelligence to create more impactful advocacy and public affairs messages. This workshop will teach you how to use AI tools to analyze audience sentiment, optimize your messaging and enhance your organization’s reach. Plus, gain practical guidance on navigating the challenges that come with these technologies.

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This workshop will cover:

    • Strengths and weaknesses of different AI tools and chatbots available for writing and editing, understanding their capabilities and limitations
    • The practical applications of these tools into your workflow for creating campaign communications and visual content
    • Using AI to improve your work without compromising your message’s credibility or authenticity 

1:30 p.m.

Enhancing Communications with AI-Driven Messaging

This session will examine how artificial intelligence (AI) can elevate your advocacy and public affairs strategies. Discover how to use AI tools to better understand audience sentiment, refine messaging and expand your organization’s visibility on key policy issues.

This session will cover:

  • Recognizing the capabilities and limitations of different AI tools and chatbots for writing and editing
  • Determining when and how to incorporate AI into campaign communications and visual content development
  • Understanding shifts in the digital information landscape, including changes in search traffic

2:30 p.m.

Break

2:45 p.m.

Maintaining Trust in an AI Driven World

Although AI offers powerful capabilities, it must be used thoughtfully to preserve authenticity and credibility. This session will explore approaches to ensure AI-supported work feels genuine and resonates with audiences, while also addressing common risks.

We’ll cover:

  • Key considerations for applying AI-assisted content to your work
  • Common challenges in using AI for public affairs and strategies to mitigate them
  • Best practices for writing AI prompts that produce clear and on-brand messaging

3:45 p.m.

Adjourn

Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

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