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Global Community Manager

Global Community Manager
Organization: International Association of Amusement Parks and Attractions (IAAPA)
Location: Orlando, FL
Date Posted: 06/05/2024

### About IAAPA

Inspiring each other to move the attractions industry forward. IAAPA is the premier trade association representing the diverse and ever-changing attractions industry. For over a century, we have connected companies of all sizes and people of all levels to provide meaningful experiences for their guests around the world.

IAAPA hosts global events and conferences that spread successful ideas and practices. We also provide valuable tools and resources that make all our businesses smarter, safer, and more profitable while delivering guest experiences that surprise and delight.

Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.

### About the Team

If your passion is to create, design, and offer a unique experience to our members, this is the team you belong to. Your creativity, drive, and desire to take care of our global members will be the flagship that leads to the success of the IAAPA’s mission.

### Key Areas of Responsibility

The Global Community Manager champions the IAAPA brand by building, nurturing, and strategically engaging vibrant online communities across a diverse range of platforms. This role fosters a sense of belonging, drives positive brand sentiment, and acts as a primary point of contact for members and potential advocates worldwide.

**Job Title:** Global Community Manager
**Hours:** Full time
**Location:** HQ

#### Essential Duties and Responsibilities

**Community Development & Management**
– Facilitate authentic conversations and interactions within online communities, social media platforms, and chat groups focused on the company’s products/services.
– Craft and implement strategies to increase community membership, participation, and loyalty.
– Moderate discussions, ensuring compliance with community guidelines and fostering a welcoming, inclusive environment.
– Respond promptly and thoughtfully to inquiries, feedback, and issues raised by community members.

**Content Strategy & Creation**
– Develop compelling and shareable content (text, images, videos, etc) that resonates with the target audience across various platforms.
– Curate relevant content from internal and external sources to promote discussion and engagement.
– Maintain a consistent brand voice and messaging across all community touchpoints.

**Social Media Management**
– Manage the company’s presence on key social media platforms (e.g., FB, Instagram, LinkedIn, YouTube).
– Schedule engaging posts that align with marketing and membership initiatives and campaigns.
– Actively listen to and interact with followers, building relationships, and addressing questions or concerns.

**Community Insights & Advocacy**
– Monitor member sentiment, track relevant metrics, and analyze data to identify trends and opportunities.
– Gather actionable insights from the community to inform product development, improve customer experiences, and enhance marketing efforts.
– Identify and cultivate brand ambassadors and motivate volunteers who can authentically promote IAAPA and our benefits.

**Collaboration & Reporting**
– Work cross-functionally with regional membership teams, marketing, membership, commercial organization, sales and other teams to align community strategies.
– Develop reports on community health, engagement metrics, and the impact of initiatives.
– Document processes and workflows to ensure knowledge sharing and continuity across global and regional channels.

### Qualifications, Knowledge, Skills Required

– Bachelor’s degree in marketing, business, computer science, or a related field.
– Facebook & LinkedIn Certification (preferred).
– 2-3 years’ experience in community management experience, preferably in a global context.
– Exceptional interpersonal and communication skills (written and verbal).
– Excellent writing, reporting, proofreading, and editing skills, including strong knowledge of AP Style.
– Passion for building and engaging online communities.
– In-depth understanding of social media platforms, algorithms, and analytics.
– Proactive, resourceful, and adept at resolving conflict.
– Ability to work independently as well as collaborate effectively.
– Understanding of community lifecycle management.
– Meticulous attention to detail with a focus on accuracy.
– Ability to manage multiple projects and prioritize tasks.
– Nice to have: Multilingual fluency is a plus for international communities.
– Nice to have: Experience in B2B or Attraction communities.

### ADA Specifications

This position is in the Orlando, Florida, headquarters office with occasional travel to attend and participate in select IAAPA events. The position is required to be in office a minimum of 3 days a week with a preference for 4 days a week in office and 1-day remote work.

The above statements describe the general nature and level of work the individual(s) assigned to this position perform. They are not intended to be an exhaustive list of all required duties, responsibilities, and skills. Management reserves the right to modify, add, or remove tasks and assign other necessary obligations. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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