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Global Public Affairs Masterclass

Masterclass

Global Public Affairs Masterclass

November 20, 2025
9 a.m.−12 p.m. ET

Managing public affairs on a global scale requires strategic vision and an understanding of a complex international landscape. This masterclass will bring together diverse regional perspectives on what successful public affairs looks like around the world and across different markets, political landscapes, and cultures. This program will equip leaders with tools to address global challenges, manage diverse stakeholders across markets and build resilient strategies.

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In this program, you’ll gain insight into:

  • Emerging global trends and geopolitical forces shaping international public affairs
  • How public affairs is perceived in different regions and how this can guide your strategic planning
  • Building and managing a global public affairs strategy across different markets
  • Best practices for stakeholder engagement across regions
  • Integrating corporate diplomacy into your global operations
  • Case studies illustrating successful global public affairs initiatives

9:00 a.m.

Session 1: Understanding the Current Geopolitical Landscape

In an era of shifting power centres, complex supply-chains, and evolving regulatory regimes, public affairs professionals must have a sound understanding of how geopolitics influences business and advocacy. This session sets the stage by examining major global dynamics and what they mean for public affairs functions operating internationally.

In this session we’ll discuss:

  • Major geopolitical trends shaping public affairs at the end of 2025
  • How global business and regulatory risks are evolving
  • The role of geography: emerging regions, pivoting alliances, regional power shifts
  • Translating macro-trends into public affairs strategies: how your team can anticipate rather than just react

9:50 a.m.

Break

10:00 a.m.

Session 2: Public Affairs Insights and Best Practices from Across the World

In this session, we turn from the global to the regional, exploring how public affairs functions in Europe and Latin America operate, what lessons they offer for global leaders, and how those insights can be applied in diverse contexts.

  • Political, regulatory and stakeholder landscapes in Europe and Latin America: what’s unique, what’s converging
  • Best practices in regional public affairs: case studies in national-level advocacy, cross-border work, regional coordination
  • Challenges faced by public affairs functions in Europe & Latin America, and what that means for global teams and HQ
  • How global public affairs teams can integrate regional expertise: coordinating across capitals, managing local/regional agencies and teams
  • Leveraging regional insight for global impact: using European or Latin American experience to inform your global strategy

11:00 a.m.

Break

11:10 a.m.

Session 3: Bringing It All Together – Strategic Planning for Global Public Affairs Leaders

This session will guide you on how to transform regional insight and global trends into a cohesive public affairs plan that drives impact across geographies. You’ll hear from a global public affairs leader on how to align global priorities, mobilize resources, and lead operations in a fragmented world.

In this session we’ll discuss:

  • Building the framework of an international public affairs strategy: inputs, teams, departments
  • Managing competing priorities and uncertainty in a global landscape
  • Maximizing your existing resources to coordinate efforts and increase impact across markets
  • Leadership strategies for managing teams, operations, and culture across regions and political systems

12:00 p.m.

Adjourn

Brett Bruen President
Global Situation Room
Grégoire Poisson Global Head of Public Affairs
DGA Group

This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: $419
Members: $419
Non-Members: $549

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

João Sousa
Managing Director, European Office
(+32) 476 63 95 03 | [email protected]

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