Social Media Coordinator, USG

**Job Description Summary**
The Universities at Shady Grove, located in Rockville, Maryland, brings together nearly 80 undergraduate and graduate degree programs from nine Maryland public universities on one convenient campus in Montgomery County. USG provides students access to high-demand academic programs while fostering a supportive, student-centered environment. USG promotes a positive institutional culture that enriches the educational experience, supports a healthy workplace environment, and encourages personal and professional growth. At USG, we are committed to creating a close-knit community of excellence where students, faculty, and staff work together to make success happen.

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**Job Summary**

This position is located at the Universities at Shady Grove (USG) in Rockville, Md.

USG is seeking a dynamic and highly motivated Social Media Coordinator to join our strategic communications team. This role develops and implements social media campaigns to support organizational communications and objectives. The position will be instrumental in communicating USG’s initiatives through content that reinforces USG’s brand while accurately representing partner institution programs.

The Social Media Coordinator will be responsible for creating, writing, developing, implementing, and managing content across social media platforms, additional platforms as deemed applicable, and on the website (as needed). The ideal candidate will possess strong editorial judgment, writing, editing, and multimedia skills, as well as a keen eye for detail. This position reports to the Director of Strategic Communications.

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**Physical Demands**
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

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**Minimum Qualifications**

**Education:**
Bachelor’s degree from an accredited college or university.

**Experience:**
One (1) year of experience with social media, digital media, communications, marketing, or revenue generation.

**Other:**
Additional work experience as defined above may be substituted on a year-for-year basis for up to four (4) years of the required education.

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**Knowledge, Skills, & Abilities**

**Knowledge:**

* Current and emerging social media platforms, trends, algorithms, and best practices
* Digital marketing strategies and their application in brand awareness, engagement, and revenue generation
* Analytics tools and metrics to evaluate campaign effectiveness and audience engagement
* Copyright, accessibility, and compliance requirements related to social media content

**Skills:**

* Using analytics dashboards and reporting tools to monitor, interpret, and communicate social media performance data
* Developing and executing comprehensive social media campaigns aligned with organizational priorities
* Utilizing content management tools and scheduling platforms for multi-platform posting
* Adapting voice, tone, and messaging to different target audiences
* Fostering collaboration with creative teams and stakeholders to ensure cohesive messaging

**Abilities:**

* Developing and implementing innovative strategies to grow social media reach, engagement, and brand loyalty
* Responding quickly and appropriately to real-time events and trends
* Using sound judgment in handling sensitive or high-profile communications
* Communicating effectively both verbally and in writing

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**Additional Job Details**

**Preferred Qualifications:**

* Bachelor’s degree in communications, marketing, journalism, or a related field
* 2–3 years of professional experience in digital content creation, social media management, or communications
* Experience developing and restructuring organizational YouTube channels or comparable digital video platforms, including establishing content taxonomies, playlist architecture, and governance practices that differentiate content types (e.g., marketing vs. academic)
* Proven experience managing and updating websites using a content management system (CMS)
* Demonstrated experience managing professional social media accounts on behalf of an organization (e.g., Facebook, Instagram, LinkedIn)
* Strong written and verbal communication skills, with the ability to translate complex information into clear, concise, and engaging language for general audiences
* Experience creating content that contributes to departmental or organizational goals and priorities
* Editorial skills and strong attention to detail
* Basic graphic design skills using tools like Adobe Creative Suite (e.g., Photoshop, Illustrator) or Canva
* Ability to work independently and collaboratively
* Strong organizational skills and ability to manage multiple projects simultaneously
* Working knowledge of Web Content Accessibility Guidelines (WCAG) 2.2
* Basic photo and video shooting and editing skills

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**Required Application Materials**

* Cover letter sharing your interest in this position
* Resume/CV detailing your relevant experience
* Portfolio or links to examples of your content production (e.g., website content, social media campaigns, email newsletters, or other writing samples). Please include a brief description of how each sample contributed to the organization’s or department’s strategy and goals
* Contact information for three professional references

Applications that do not include these materials will not be considered.

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**Best Consideration Date:** May 4, 2026

**Open Until Filled:** Yes