Grassroots Advocacy Manager, Government Relations

POSITION SUMMARY

Manage NAIFA’s grassroots programming and implement strategies to recruit, engage, and mobilize NAIFA member advocates.

ESSENTIAL FUNCTIONS

• Assist in developing strategies to identify, cultivate, and maintain relationships between NAIFA members and elected officials.
• Implement programs and develop materials to strengthen connections between NAIFA members and policymakers.
• Maintain and suggest improvements for Quorum reporting systems and processes to:
  • Capture state and federal relationships and interactions with lawmakers
  • Track and mobilize efforts in state and federal districts addressing key public policy issues
• Ensure regular sharing between state and federal lobbyists and grassroots contacts regarding interactions with lawmakers, as well as policy and regulatory initiatives.
• Facilitate initiatives to strengthen grassroots relationships, including in‑district fundraising events, advocacy training, and communications.
• Oversee NAIFA’s Financial Services Advocate academy and track participation.
• Maintain grassroots webpages on NAIFA’s Advocacy Action Center, NAIFA.org, and manage the annual updates of NAIFA’s GOTV site.
• Manage targeted grassroots action alert campaigns, coordinating with advocacy partners and internal stakeholders.
• Advise the Grassroots Committee and chapter grassroots leaders on program developments, performance, and growth.
• Oversee the development of chapter grassroots chairs, their CAO duties, and prepare materials necessary for training the chairs.
• Collaborate with the Communications/Marketing team on GOTV messaging and social media campaigns.
• Develop resources for legislative fly‑ins and Capitol Hill events, including mobile tools and in‑district meeting materials.
• Oversee scheduling and tracking of appointments for fly‑ins and district meetings; communicate updates to lobbyists and consultants.
• Implement grassroots‑related activities at NAIFA events and promote member engagement.
• Partner with the MACS team to support the appointment of chapter grassroots chairs.
• Build systems to strengthen relationships in targeted districts through regular communication (calls, briefings, and updates).
• Develop recognition programs for association advocates.
• Manage direct communications with advocates, including regular updates and intelligence sharing.
• Design and deliver live and virtual training programs, including speaker coordination and content development.
• Coordinate with the PAC to engage advocates in fundraising events and district activities.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong understanding of the legislative process
• Proficiency in Microsoft Office Suite
• Excellent written and verbal communication skills
• Strong proofreading and editing abilities
• Excellent interpersonal and customer service skills
• Strong organizational and project management skills
• Experience with databases and data management systems
• Ability to work effectively in a bipartisan environment
• Collaborate effectively with colleagues and contribute as a team player
• Maintain consistent attendance and professionalism in all interactions

EXPERIENCE & EDUCATION

Bachelor’s degree and a minimum of four (4) years of related experience (preferably Capitol Hill or grassroots advocacy experience), or an equivalent combination of education and experience.

To apply, please use this link.