Social Lead, Product

About the role

Shopify’s Social Media team, part of our broader Brand team, shapes how Shopify shows up on social for merchants, developers, and followers.

As the Social Lead, Product, you’ll be the primary point of contact for Product and Product Marketing on our highest-priority launches, including Universal Commerce Protocol, Shopify AI Toolkit, and Sidekick, as well as milestone moments like Shopify Editions. You’ll concept and create content that brings product launches and technical conversations to life across Shopify’s owned social channels and, in some cases, spokesperson channels.

You’ll own GTM campaigns end-to-end on social, setting the strategy, assembling the right team to produce original content, and consulting on executive and thought leader channels. You’ll operate across multiple campaigns and products at once. This is a senior individual contributor role.

Responsibilities:

• Own original content and social communications on @Shopify X, LinkedIn, and Instagram for product campaigns from aim through execution
• Develop copy and creative assets that drive affinity and engagement with Shopify’s products among commerce and tech audiences
• Treat the product brief as the minimum floor, experimenting with new tactics and formats that push the boundaries of how we go to market
• Drive cross-functional coordination and messaging consistency for GTM campaigns, partnering with stakeholders across Product Marketing, Comms, Creator Partnerships, and Paid Media
• Pitch evergreen content and programming, including livestreams, X Spaces, and AMAs with Product teams
• Coach Social Producers and Designers through thoughtful creative feedback. Must have experience working with in-house creative teams.
• Measure the impact of your work and own a regular reporting cadence, including monthly recaps and product business reviews
• Stay current on platform best practices, trends, and the latest AI tools

Qualifications:

• Relevant experience in social and product marketing for tech brands
• Ability to translate products and technical roadmaps into social campaigns and tactics
• Ability to measure social and marketing performance and synthesize insights for Product stakeholders
• Exceptional writing, communication, and storytelling skills
• A self-reliant, high-agency operator who can drive work forward independently
• Demonstrated passion for social platforms, memes, and innovative digital experiences
• Bonus if you have experience with production tools such as Adobe Creative Suite, Figma, and Descript, and in-app editing tools on Instagram and TikTok

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Put AI agents and tools to work on the tasks they’re built for, and focus on the work only humans can do
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.

Learn more here