Digital Media Specialist

## POSITION SUMMARY

The Digital Media Specialist supports the mission of The Everglades Foundation by applying marketing communications and social media skills to developing original digital content and maintaining a consistent brand identity for the Foundation, its supporters, and its programs online. The Digital Media Specialist maintains the Foundation’s digital library and suggests creative ways to establish, build, and promote the Foundation’s online presence and attract the public.

Reporting to the Director of Communications, and in collaboration with the Vice President of Communications, the Digital Media Specialist writes, creates, and manages digital media content on a daily basis including social media channels, email communications, and website updates. The Digital Media Specialist possesses a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging to various audiences. The Digital Media Specialist ensures that digital media, visual content, marketing communications, and social media provide an engaging, consistent, and proactive communications message that enhances the Foundation’s brand, supports its programmatic efforts, and builds awareness of its overall mission.

The Digital Media Specialist is a creative and organized thinker, designer, and arranger of information with developed interpersonal and communication skills and an enthusiastic attitude. The Digital Media Specialist communicates with internal and external teams to ensure accurate, timely, and high‑quality deliverables.

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## PRIMARY RESPONSIBILITIES

– Build and execute digital strategies through research, platform determination, benchmarking, messaging, and audience identification.
– Optimize the Foundation’s pages within each platform to increase visibility of digital content.
– Plan, create, track, and manage social media content for Foundation pages and accounts, including Instagram, Facebook, LinkedIn, and X.
– Manage social media and Google ads for boosts and campaigns, creating and curating audiences based on posts; monitor and collect analytics on campaigns.
– Moderate all user‑generated content in line with the moderation policy for each community. Facilitate online conversations with the public and respond to queries.
– Capture and analyze data/metrics, insights, and best practices, and take appropriate steps to improve content as needed.
– Measure website traffic and monitor search engine optimization.
– Create and write engaging digital content by collaborating with the Graphic Design Specialist, Video Production Specialist, and Education, Policy, and Science teams in the form of posts, reels, link sharing, blogs, and email marketing.
– Stay up to date with changes in all digital platforms, ensuring maximum effectiveness.
– Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
– Keep a running list of all earned media about the Foundation and update the website.
– Provide earned media support when necessary.
– Understand the Foundation’s brand and mission to create content that supports its strategy, goals, and programs.
– Develop strategies and tactics to promote the Foundation across email, direct mail, social media, website, digital ads, flyers, and other mediums.
– Curate, design, and distribute monthly newsletters to communicate with the general public, educators, and supporters.
– Design and execute integrated communication campaigns using Marketing Cloud Account Engagement (f/k/a Pardot).
– Translate communications goals into automated nurture journeys, engagement programs, and targeted email sends.
– Develop audience segmentation strategies with relevant departments to personalize outreach for stakeholder groups (donors, advocates, teachers, etc.).
– Monitor and analyze engagement metrics to measure impact and optimize marketing performance.
– Provide insights and recommendations to the communications team to improve reach, engagement, and audience experience.
– Leverage Account Engagement tools to enhance audience targeting and journey design.
– Create email content and templates using Salesforce Enhanced Email Builder in Marketing Cloud for Account Engagement.
– Develop content and relationships with partners and influencers.
– Support the Communications team by assisting with updating digital content calendars.
– Organize and maintain photo/video databases and other digital assets.
– Update website content through Wix, including pages, blogs, job postings, staff bios, and news items.
– Coordinate with external stakeholders to set up video filming days, social media collaborations, and compose scripts and captions.
– Coordinate with the Graphic Design Specialist to create assets supporting programs for website and social pages.
– Attend Foundation events and/or media visits as necessary.
– Perform other tasks and duties as assigned by the Director of Communications and Vice President of Communications.

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## ACCOUNTABILITY

The Digital Media Specialist reports directly to the Director of Communications and coordinates closely with members of the Communications team, Program Directors, and other Foundation staff.

This job description accurately reflects the position as currently configured. However, it is not meant to be an exhaustive list of all duties an employee in this position may be expected to perform. Employees are expected to perform all other duties as assigned and/or directed.

This job description may be changed at any time to include new responsibilities or modify existing ones as the Foundation deems necessary.

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## EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Foundation is an equal opportunity employer that affords equal protection against discrimination to job applicants and employees. The Foundation seeks to ensure that qualified applicants have equal opportunity with respect to all employment practices regardless of race, color, religion, sex, national origin, disability, age, pregnancy, marital or familial status, sexual orientation, gender identity or expression, status as a victim of domestic or dating violence, source of income, veteran status, or any other characteristic protected by law.

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## REQUIREMENTS

### Knowledge, Skills, and Abilities

– Proficiency in all social media platforms, strategic communications, and content creation best practices.
– Superior verbal and written communication skills.
– Strong ability to create original content targeting specific audiences with clear messaging.
– Creative and strategic thinking.
– Ability to manage multiple competing priorities and deadlines.
– Flexibility, multitasking ability, and capacity to work well under pressure in a fast‑paced environment.
– Strong interpersonal skills and ability to communicate with all levels of management and teams.
– Ability to simplify complex information into user‑friendly formats.
– Optimistic outlook and enthusiastic attitude.
– Highly organized and detail‑oriented.
– Punctual, reliable, and self‑directed.
– Ability to work remotely, independently, and under limited supervision.
– Passion for the Everglades and/or environmental issues is a plus.

### Qualifications

– Bachelor’s degree or equivalent.
– At least two years of professional experience or two years of relevant internship experience in digital marketing, social media, and content creation/management.
– Experience with Salesforce/MCAE/Pardot or similar CRM/marketing platforms (required).
– Thorough knowledge of social media platforms and their advertising tools (Instagram, Twitter/X, Facebook, LinkedIn, YouTube).
– Technical knowledge of Canva, Wix, MS Office, and Sprout.
– Experience in environmental and/or science communications (preferred).

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## MENTAL AND PHYSICAL QUALIFICATIONS

To perform this job successfully, an individual must meet the above qualifications and be able to perform each essential duty satisfactorily. Reasonable accommodation will be made for individuals with disabilities.

– Ability to sit or stand for extended periods.
– Ability to concentrate and analyze information for extended periods.
– Ability to proactively solve problems and think analytically.
– Ability to make sound, prompt decisions.
– Ability to read and write.
– Manual hand dexterity to operate IT devices and complete paperwork.
– Endurance to work long hours, including nights and weekends.

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## SALARY

$60,000 to $65,000 commensurate with experience.

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## ABOUT THE EVERGLADES FOUNDATION

The Everglades Foundation is committed to the restoration and protection of America’s Everglades through science, advocacy, and education. Founded in 1993 by Paul Tudor Jones II and the late George Barley, the Foundation works to bring people together and provide a powerful bipartisan voice for Everglades restoration. We advocate for science‑rooted solutions while empowering people with knowledge of the Everglades ecosystem.

The Foundation’s team includes scientists, educators, policy experts, and professionals in communications, HR, finance, and fundraising. The Foundation offers a comprehensive benefits package including paid holidays, PTO, health/dental/vision/life/disability insurance options, retirement plan with employer match, and parental leave.

Join us in completing the world’s largest ecosystem restoration project.

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## LOCATION AND SCHEDULE

This is a full‑time, regional position based in the Palm Beach/Treasure Coast region of Florida. The employee will work from home and travel throughout the region for donor meetings, Foundation events, tours, and related activities, as well as periodic travel to the Foundation’s headquarters in Palmetto Bay and other Florida locations. Evening and weekend work is occasionally required.

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## HOW TO APPLY

Send a cover letter and resume to Human Resources at [email protected]