May 22, 2018
9:30 a.m.−12:30 p.m. ET
Washington, DC or Virtual
When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting task.
Featured Topic & Speakers
A recent poll found that 20% of Americans are afraid or very afraid of public speaking, yet, it remains a fundamentally important skill, especially in public affairs. Whether you’re writing a speech for an executive at your organization or delivering an internal presentation, this workshop will help you become well-versed for in-person communications.
This workshop will cover:
- Tactics for developing a properly structured speech, including tips on organizing your research and placing key points for maximum effect
- Using research, data, anecdotes and stories to support your argument
- Strategies to prepare for important speeches or presentations, including how to adjust your presentation delivery based on audience size, location, format and room-set up
- Best practices for delivering a presentation using charts, graphics or PowerPoints
Jean Card
Principal
Jean Card Ink
Ryan Jacobs
Strategic Communications
IBM
Aileen Pincus
President
The Pincus Group, Inc.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Agenda
9:30 a.m. The Core Elements of Good Speechwriting
Writing for “the ear” requires different techniques and skills than other written mediums. Great speechwriters can explain complex policy issues so their audience can understand them and act. Our communications professional will address these key topics:
- Determining the overall message and purpose of the speech
- Using research, data, anecdotes and stories to successfully build support for your argument
- Understanding when and how to use rhetorical devices and how to craft speeches for both formal and informal events
Jean Card
Principal
Jean Card Ink
10:15 a.m. Networking Break
10:30 a.m. Customizing Your Speechwriting Style and Preparing the Speaker
Whether you have to prepare a speech for an executive, a volunteer leader or yourself, learn how to write in a different voice. Our expert speechwriter will cover:
- Tips for crafting different types of speeches that fit the speaker’s tone, commonly used phrases and vocabulary
- Writing a speech that conveys the right tone and rhythm for the event and audience
Ryan Jacobs
Strategic Communications
IBM
11:15 a.m. Public Speaking for Public Affairs
As public affairs professionals, we often present to organizational leadership or deliver remarks to outside groups. Therefore, it’s crucial that you’re an effective verbal communicator who can express your organization’s message. This session will address:
- Strategies to prepare for important speeches or presentations, including how to adjust your presentation delivery based on audience size, location, format and room-set up
- Tools and tactics to become a more confident and prepared speaker
- Best practices for delivering a presentation using charts, graphics or PowerPoints
- Tips on how to stick to your message and convey your argument in a clear way
Aileen Pincus
President
The Pincus Group, Inc.
Adjourn 12:30 p.m.
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1518205890778{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]