Purchase a Recording Below
As every state government relations professional knows, states are where your work can have the greatest effect. The COVID-19 crisis has put the power and importance of states and localities on display more than ever. But how do you demonstrate to leadership that your work engaging state and local policymakers is critical to your organization’s bottom line and mission?
Featured Topic & Speakers
In this workshop, we will draw from perennial best practices for showing the value of SGR work as well as highlight ways to show the value of SGR during the COVID-19 and other crises. Our experts will detail how to:
- Measure and quantify your state government efforts in words and numbers
- Calculate the ROI of your state-level groups, relationships and activities
- Explain your work and its impact to internal stakeholders that may not fully grasp the importance of state work
- Show value to your external stakeholders
- Demonstrate the critical importance of an SGR function during COVID-19 and other crises
Dawn Bauman
Senior Vice President, Government & Public Affairs
Community Associations Institute
Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
Breanna Schafer
Sr. Director Government Affairs
Target
Alex Wirth
Cofounder and CEO
Quorum
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
2:00-2:50- Tracking the Value of your SGR Work
In this session our experts will share ways to:
- Measure and quantify state government efforts in words and numbers
- Calculate the ROI of your state-level activities
- Work with internal stakeholders and business units
- Show the value of SGR to the bottom line during COVID-19 and beyond
Breanna Schafer
Sr. Director Government Affairs
Target
2:50-3:00- Break
3:00-3:45- Demonstrating Your Value
In this session our experts will cover:
- Demonstrating why a robust state government relations program is essential during a crisis like COVID-19
- Explaining your work and its impact to external stakeholders that may not fully grasp the importance of state work
- Calculating the ROI of groups and relationships
- Case studies of success
Dawn Bauman
Senior Vice President, Government & Public Affairs
Community Associations Institute
3:45-4:15- Choosing Your Measurement and Communications Strategies
In this session, our speakers will share trends and best practices from the state government affairs community including:
- Overview of most common measurement tools
- Creating KPIs
- Best practices for communicating value to leadership
- Key takeaways for success
Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council
Alex Wirth
Cofounder and CEO
Quorum
Recording
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1594993245491{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Member discounts: As with registration, discounts for members are applied to all Public Affairs Council recording prices reflecting the discount on original registrations.
Non-members: Join the Council today, and save by purchasing at the member rate and registering at that rate for all future workshops. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]