December 6, 2022
9 a.m.− 12:15 p.m. ET
Virtual
Whether you are new to managing a PAC, revamping your program or brushing up your skills, this workshop is for you! Take a deep dive on organizing and managing all functions of your program. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory.
Featured Topic & Speakers
In this program, you’ll learn:
- The best ways to structure and organize your PAC
- Effective strategies for record keeping and tracking
- Best practices for communications and solicitations
- How to manage disbursements and maintain a budget
Heather Cutler
PAC Director
JPMorgan Chase & Co.
Caitlin Demchuk
Federal Government Relations Manager, PAC & Grassroots
Walgreens
Kelly Eaton
Vice President, Consulting
Aristotle International
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
Jeanne Slade
Director, Political Affairs
American College of Emergency Physicians
Michael Giblin
Regional Political Director
American Medical Association
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Agenda
9:00 a.m. – Module 1: Foundations: PAC Governance, Bylaws and Board Structure
An established governance structure is essential and provides the foundation for a strong PAC program. Well written bylaws set standards for your PAC’s board, structure, and processes while ensuring stability and transparency. This module will cover ways to approach a draft or review process of your bylaws and operating procedures and create a roadmap for your year in PAC management.
Learning objectives:
- Bylaws, board structures and governance best practices
- How to clearly define roles and responsibilities related to PAC management
- Strategies to keep your PAC on track year round
- Tips for determining which PAC activities to conduct in house vs. using a consultant
Caitlin Demchuk
Federal Government Relations Manager, PAC & Grassroots
Walgreens
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
10:00 a.m. – Break
10:15 a.m. – Module 2: Communications: Education and Solicitation Strategies
Your PAC communications should be purposeful and tell a story. Positioning your PAC as a source for information and drafting engaging and informative communications is critical to your success. This session will cover using PAC communications to directly target various segments of your eligible class and get ahead of questions, concerns and more. We will focus on creating a communications strategy that emphasizes transparency and the PAC’s importance.
Learning objectives include:
- Strategies for capturing the attention of your eligible class initially and maintaining long-term engagement
- The important PAC questions to address with each communication
- Positioning your PAC as a useful source of policy, election and organizational information
- Communicating incentives
Heather Cutler
PAC Director
JPMorgan Chase & Co.
Kelly Eaton
Vice President, Consulting
Aristotle International
11:15 a.m. – Break
11:30 a.m. – Module 3: PAC Disbursement Best Practices
There is more scrutiny than ever on PAC disbursements. This session will help you navigate the pressures of setting a PAC budget. By creating a smart approval process, including the correct decision makers and allowing room for change and discussion, your PAC will be well positioned to withstand the new pressures of each election cycle.
Learning objectives include:
- Contribution criteria best practices
- Strategies for structuring your disbursement decisions process
- Tips for evaluating a contribution to a potentially controversial member
- Ways to adjust or reevaluate your criteria to accurately reflect your organization’s values
Michael Giblin
Regional Political Director
American Medical Association
Jeanne Slade
Director, Political Affairs
American College of Emergency Physicians
12:15 p.m. – Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1669140461097{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]