July 13, 2022
2 p.m. – 4:15 p.m. ET
Virtual
As every state government relations professional knows, states are often where policy change happens first – and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders.
Featured Topic & Speakers
Showing your value is essential to securing the resources and recognition you need. Using survey data, case studies and proven best practices, this workshop will walk you through ways to:
- Measure and quantify your state government relations efforts in words and numbers
- Calculate the return on investment (ROI) of your national and local state groups, relationships and activities
- Explain your work and its impact to internal stakeholders that may not fully appreciate the importance of state work
- Share compelling examples of how states drive national change
Katya Miltimore
Executive Director
Boys and Girls Club of Washington State
Marvin Yates
VP, Strategic Government Relations
MultiState
Joel Baise
Senior Director, State & Local Government Relations
Walgreens
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Agenda
2:00 p.m. Measuring and Showcasing State Government Relations
This session will cover strategies and metrics for showcasing the impact of your state government relations activities. Our speakers will discuss strategies to measure and quantify the return-on-investment of your state-level activities to effectively demonstrate the value of government relations.
Our speakers will discuss:
- Measurement tools and metrics
- Strategies for calculating the return on investment of your state legislative work
- How to assign ROI and dollar values to legislation, regulations and stakeholder engagement
Katya Miltimore
Executive Director
Boys and Girls Club of Washington State
Marvin Yates
VP, Strategic Government Relations
MultiState
3:00 p.m. Break
3:15 p.m. Communicating the Value of State Government Relations
Our closing session will focus on demonstrating the value and impact of your state government relations function to stakeholders in a meaningful way. Leading state government relations professionals will share how they’ve successfully showcased the value of their teams to internal leadership and other departments to secure resources and recognition for their work.
Joel Baise
Senior Director, State & Local Government Relations
Walgreens
4:15 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1639236568656{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: Free
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]