March 29, 2022
1:30 p.m. – 3:45 p.m. ET
Virtual
Another election year is upon us! Now is the time to plan how you will encourage your employees or members to vote, break down barriers to the process and increase accessibility. Join us to learn how to build an informative Get Out the Vote program that not only empowers individuals to exercise their right to vote but also provides ways to get involved in the electoral process.
Featured Topic & Speakers
Featured Topics and Speakers:
During this workshop, we will cover:
- Tips for planning a campaign that considers important election deadlines and prioritizes employees’ and members’ time
- How to structure educational campaigns about the electoral process in a digestible and approachable manner
- Compliance considerations when running a GOTV campaign
- Creative and inclusive ways to motivate civic engagement beyond the act of voting
Ashley Cravens
Assistant Director of Political Engagement
Illinois Farm Bureau
Karl Eckhart
VP, Intergovernmental Affairs
National Association of Home Builders
Kim Theis
Government & Community Relations Lead
Affirm
Dan Waters
Public Affairs Lead Consultant
Allstate Insurance Company
This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Agenda
1:30 – 2:30 p.m. Enhancing Advocacy Efforts with GOTV
Expanding the role of your PAC or advocacy program with get-out-the-vote activities is a great way to encourage civic engagement and position yourself as a valuable resource center for members or employees. GOTV programs have evolved into more than just an information source. Hear from experts who have successfully developed a more civically engaged audience with effective GOTV programs. We will cover:
- Compliance considerations when developing GOTV materials
- Additional actions and measures to support exercising the right to vote
- Shifting focus from solely encouraging voting to holistic guidance on civic engagement
- How to creatively communicate and promote your GOTV program
Ashley Cravens
Assistant Director of Political Engagement
Illinois Farm Bureau
Kim Theis
Government & Community Relations Lead
Affirm
2:30 – 2:45 p.m. Break
2:45 – 3:45 pm Case Study: Leveraging GOTV Outreach to Reach Program Goals
Hear from two practitioners on how they used get-out-the-vote strategies to increase levels of trust, engagement and visibility for growing PAC and advocacy programs. They will go into detail about the ideation, execution and feedback that went into past successes as well as plans for the upcoming 2022 election.
Karl Eckhart
VP, Intergovernmental Affairs
National Association of Home Builders
Dan Waters
Public Affairs Lead Consultant
Allstate Insurance Company
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1637597409337{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This program will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1638146793602{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: Free
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]