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Communicating Your Global Brand

Virtual Workshop

Communicating Your Global Brand

December 7, 2023
11 a.m.−1:15 p.m. ET

Your company’s reputation is crucial, but today’s geopolitical landscape poses complex and unprecedented challenges to multinational brands. Discover strategic insights, innovative approaches and concrete case studies of how companies build and maintain solid global reputations.

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In this workshop, you’ll gain insight into:

  • The evolving challenges to a company’s reputation in uncertain times;
  • How to monitor, identify and address global threats;
  • Mobilizing company-wide internal stakeholders for reputation-building, communicating with global stakeholders and creating alliances;
  • Case studies of global campaigns and tools to build a strong global brand.

11:00 a.m.

Session 1: Assessing Your Global Reputation

The first session of this workshop will focus on the “listening” component of building a global reputation. How can you better understand the landscape in which your global organization operates and identify the key issues and risks to your global brand?

Speakers will discuss the challenges facing global companies in today’s uncertain environment, how you can identify critical issues and anticipate global threats, and share ideas on how you can measure your reputation globally

Sonnet Frisbie
Deputy Head of Political Intelligence
Morning Consult
Scott Moskowitz
Sr Analyst APAC
Morning Consult

12:00 p.m.

Break

12:15 p.m.

Session 2: Communicating Your Brand Globally – Case Studies, Lessons Learned and Best Practice

The second session of the workshop will explore how you can engage with your key stakeholders, build alliances and develop your global brand. We will move from “listening” mode to “engaging” mode: how to translate your issues and stakeholder mapping into an outreach plan that allows your organization to successfully communicate with local, regional and global audiences?

Speakers will share examples, best practices and lessons learned from global communication campaigns, and discuss how their teams have navigated political challenges, cultural differences, coalition-building and challenges to their company’s global reputation in international capitals.

Luis CervillaVice President, Public Affairs
Weber Shandwick
Mericia TelesManager, Digital
Weber Shandwick

1:15 p.m.

Adjourn

Luis CervillaVice President, Public Affairs
Weber Shandwick
Sonnet Frisbie
Deputy Head of Political Intelligence
Morning Consult
Scott Moskowitz
Sr Analyst APAC
Morning Consult
Mericia TelesManager, Digital
Weber Shandwick

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

João Sousa
Managing Director, European Office
(+32) 476 63 95 03 | jsousa@pac.org