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Stakeholder Mapping and Management

Virtual Workshop

Stakeholder Mapping and Management

November 8, 2023
1:30 p.m.−3:45 p.m. ET

Advocacy agendas don’t exist in a vacuum! Achieving your goals requires understanding where stakeholders sit in your policy space and engaging with them. Learn more about stakeholder mapping and how it can advance policy goals.

Learn More

In this workshop, you’ll gain insight into:

  • Identifying your stakeholders, what they care about and how they affect your organization;
  • Who within your organization should be included in the stakeholder mapping process;
  • How to monitor activities and keep your stakeholder map up to date;
  • The role of transparency in the mapping process, including ways to build trust.

1:30 p.m.

Welcome and Introductions

1:35 p.m.

Before You Start Your Stakeholder Mapping

In this session we will:

  • Discuss when and how to conduct stakeholder mapping (and why)
  • Walk through how to determine who within your organization should be involved in the mapping
  • Provide an overview of the tools and services available to assist in your mapping efforts before you get started
Frank RizzoPartner, Strategic Communications & Stakeholder Engagement
Environmental Resources Management

2:30 p.m.


2:45 p.m.

Getting Started and Staying Updated

In this session we will:

  • Share key tools and tips for identifying who your stakeholders are, what they care about, and their ability to affect your organization
  • Discuss why keeping your stakeholder map up-to-date is important, and provide advice on how frequently you should monitor activities
  • Talk through how stakeholder mapping can be utilized to advance and achieve your organization’s policy goals
Maggie MickAssistant Vice President

3:45 p.m.


Maggie MickAssistant Vice President
Frank RizzoPartner, Strategic Communications & Stakeholder Engagement
Environmental Resources Management

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]