Masterclass
Strategic Communications
November 7, 2024
1 p.m.−4:15 p.m. ET
Virtual
Communications is an essential component in successful public affairs and advocacy campaigns. Whether you’re communicating with elected officials, advising the C-suite or providing critical information to employees about policy positions, how your organization manages these strategic communications has a significant impact on outcomes. In this Masterclass, you’ll learn strategies for managing cross-function communications and communicating sensitive and complex issues to stakeholders, as well as how to develop a long-term communication plan focused on risk and reputation.
This event is part of our four part Masterclass Series. You can learn more and register for the full series here.
1:00 – 4:15 p.m.
(15-minute break included)
In this Masterclass, you’ll learn strategies for managing cross-function communications and communicating sensitive and complex issues to stakeholders, as well as how to develop a long-term communication plan focused on risk and reputation. This class will also focus on using your communications for effective and persuasive storytelling to diverse audiences. You’ll learn strategies for communicating with elected officials, advising the C-suite, or conveying complex policy information in different forums such as speechwriting or hosting an employee townhall.
Sarada Peri
Founder, Peri Communications
(Former Special Assistant to the President and Senior Speechwriter for President Barack Obama)
Join us from anywhere! The masterclasses will be conducted virtually and will run for 3 hours and fifteen minutes. In some classes, we will use Zoom breakout capabilities to facilitate interactive group exercises. A recording will be made available to registrants for three weeks following the masterclass.
The masterclass curriculum is developed for public affairs executives and senior leaders. Topics are chosen based on input from the Public Affairs Council Board Programs Committee.
This Masterclass is eligible for 3 Core credits toward the Certificate in Public Affairs Management.
Register
Members: $799
Nonmembers: $969
More Registration Info
Can’t attend the live event?
- Recordings will be made available to registrants for three weeks following the masterclass
- Registrants also have the option to transfer their registration to a colleague for no charge
** As a Signature Event, this program is not included in Membership Plus.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]