Senior-level executive education series
The Public Affairs Council’s new Masterclass series features a faculty of prominent experts and senior executives leading in-depth explorations of transformational shifts happening in public affairs, communications and social impact. The curriculum consists of four classes, each led by an instructor who will focus on the core strategies, tactics and understanding of a key topic area.
July 31
In this Masterclass, you’ll learn the essential skills to successfully negotiate, mediate or resolve differences in the public policy arena. Learn how to engage internal and external partners to achieve more favorable outcomes on an issue, policy or project. You’ll improve your ability to influence others and enhance your decision-making processes.
September 16
Public affairs is an increasingly data-driven profession. In this Masterclass, learn how you can use data analytics to help your organization accomplish its goals. The interactive session will examine how to be a better consumer of data, how to avoid common pitfalls associated with data analytics, and the most up-to-date tools and techniques your team can use to advance your function.
TBD – October 2024
Artificial intelligence is developing at an astonishing pace. As the potential for AI to disrupt industries and the economy grows, what does it mean for public affairs? In this Masterclass, you’ll acquire an understanding of the basics of this technology and its significance before exploring its potential impact on the profession.
November 7
Communications is an essential component in successful public affairs and advocacy campaigns. Whether you’re communicating with elected officials, advising the C-suite or providing critical information to employees about policy positions, how your organization manages these strategic communications has a significant impact on outcomes. In this Masterclass, you’ll learn strategies for managing cross-function communications and communicating sensitive and complex issues to stakeholders, as well as how to develop a long-term communication plan focused on risk and reputation.
Meet the Faculty
Amy Meli
Postdoctoral Researcher
University of Virginia
(Former Senior Director, Public Affairs Council)
Sarada Peri
Founder, Peri Communications
(Former Special Assistant to the President and Senior Speechwriter for President Barack Obama)
Robert Wilkinson
Senior Lecturer in Public Policy and Leadership
Harvard Kennedy School of Government
Management, Leadership and Decision Sciences (MLD) Area
Join us from anywhere! The masterclasses will be conducted virtually and will run for 3 hours and fifteen minutes. In some classes, we will use Zoom breakout capabilities to facilitate interactive group exercises. A recording will be made available to registrants for three weeks following the masterclass.
The masterclass curriculum is developed for public affairs executives and senior leaders. Topics are chosen based on input from the Public Affairs Council Board Programs Committee.
Dates for the remaining two Masterclasses will be confirmed as soon as possible. Reminder, if you cannot attend a Masterclass live, you will have access to a recording for three weeks following the live event. If you register for a Masterclass before the final date is confirmed, you will also be able to transfer your registration to a colleague for no additional charge.
Series
In this Masterclass, you’ll learn the essential skills to successfully negotiate, mediate or resolve differences in the public policy arena.
Led by: Robert Wilkinson, Senior Lecturer in Public Policy and Leadership, Harvard Kennedy School of Government, Management, Leadership and Decision Sciences (MLD) Area
Public affairs is an increasingly data-driven profession. In this Masterclass, learn how you can use data analytics to help your organization accomplish its goals.
Led by: Amy Meli, Postdoctoral Researcher, University of Virginia
Masterclass: Artificial Intelligence
TBD – October 2024
As the potential for AI to disrupt industries and the economy grows, what does it mean for public affairs? In this Masterclass, you’ll acquire an understanding of the basics of this technology and its significance before exploring its potential impact on the profession.
Masterclass: Strategic Communications
November 7
In this Masterclass, you’ll learn strategies for managing cross-function communications and communicating sensitive and complex issues to stakeholders, as well as how to develop a long-term communication plan focused on risk and reputation.
Thank you to our series sponsors:
Each program in this series is eligible for 3 Core credits toward the Certificate in Public Affairs Management. Enroll in the entire series for a total of 12 Core credits toward the Certificate in Public Affairs Management.
Register
Series – 4 Class Bundle
Members: $1,995| Non-Members: $2,495
Single Class
Members: $799| Non-Members: $969
More Registration Info
Program Note: Dates for the remaining two Masterclasses will be confirmed as soon as possible. Reminder, if you cannot attend a Masterclass live, you will have access to a recording for three weeks following the live event. If you register for a Masterclass before the final date is confirmed, you will also be able to transfer your registration to a colleague for no additional charge.
** As a Signature Event, this program is not included in Membership Plus.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]