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Communicating to Gen Z & Millennial Stakeholders

Virtual Workshop

Communicating to Gen Z & Millennial Stakeholders

April 24, 2024
1:30 p.m.−3:45 p.m. ET

Younger generations have unique value systems, political leanings, priorities, expectations of business and concerns about the future. Discover how you can align your value propositions in advocacy, stakeholder engagement and messaging for audiences under the age of 40.

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This workshop will cover:

  • Data, polling and trends on what drives Gen Z and Millennials’ political and business viewpoints
  • Segmenting and stakeholder mapping strategies for reaching these audiences
  • How to engage with these audiences, whether through online platforms or in-person
  • Best practices for executing a communications campaign and the pitfalls to avoid

1:30 p.m.

Where Gen Z and Millennials are in the Data

Each generation grows up in a different media, cultural, and political environment, and it affects how they receive and prioritize information. In this session, we’ll do a dive into what exactly drives these age groups’ attention, where they are spending their time, and perhaps most importantly, what loses their interest.

You’ll discover:

  • What issues drive and engage Millennial and Gen Z stakeholders compared to other groups
  • Which platforms they prefer and where their time and attention are focused
  • Their changing expectations of business, political leaders, and interest groups

2:30 p.m.

Break

2:45 p.m.

Best Practices and Rules of Engagement

Millennials and Gen Z grew up with and on the internet, but they can vary in their usage and platforms. Some of them might also respond well to more traditional media platforms and communication strategies. Hear from two expert practitioners on how they effectively target and influence their audience. This session will focus on:

  • How to break through the noise of the digital media ecosystem and speak authentically to these stakeholders
  • Cultivating a younger audience and advocates beyond just a short-term campaign
  • Common mistakes to avoid when speaking to this audience
  • The role of podcasts, applications and chats

3:45 p.m.

Adjourn

Speakers coming soon!

This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

alex donovan

Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]