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Corporate PAC Intensive

Virtual Workshop

Corporate PAC Intensive

December 5, 2024
9 a.m.−12 p.m. ET

This boot camp will cover all aspects of corporate PAC management.  Whether you are new to corporate PACs or looking for a refresher, this workshop will provide valuable training.

Managing a corporate PAC comes with unique challenges, including segmenting and targeting your eligible class, payroll deductions, and coordination with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers.

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This workshop will cover:

  • Corporate PAC compliance considerations
  • Solicitations and payroll deductions
  • Segmentation, targeting and engagement strategies
  • Planning and aligning PAC content with a corporate calendar

9:00 a.m.

Compliance Overview

Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program.  An election law expert will provide a comprehensive legal overview for corporate PACs. This session will cover corporate PAC-specific considerations, such as payroll deductions and how to talk about the PAC in meetings, as well as basic campaign finance rules for operating a PAC and defining and soliciting your eligible class.

10:00 a.m.

Break

10:15 a.m.

Educating and Communicating About the PAC

Before you can solicit, your employees need to have a basic understanding of the importance of corporate PACs, such as why you have a PAC and how it supports your company. Education campaigns are a worthwhile and proactive measure to achieve this understanding. This session will focus on creating a communications strategy that complements your corporate calendar and increases understanding of the PAC’s purpose.

11:00 a.m.

Break

11:15 a.m.

Driving Engagement Amongst Employees

PACs utilizing peer-to-peer solicitors and charitable match programs tend to raise twice as much in receipts as those that don’t. Learn how to make your PAC stand out by strategically using incentives and properly segmenting and targeting your eligible class to drive engagement and hit your fundraising goals.

12:00 p.m.

Adjourn

Speakers coming soon

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $369
Non-Members: $499

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]