1:30 p.m.

PAC communications should inform, engage and motivate. Tailoring each communication to meet these goals will guide your strategy and lead to better outcomes. This session will ensure your PAC campaign materials focus on education while telling a persuasive story and demonstrating value.

Join us and hear from PAC experts on:

• Determining a solid content strategy that advances your program’s goals and helps motivate your PAC community
• Best practices in content creation and distribution
• Optimizing existing organizational events and key communications opportunities

2:30 p.m.

2:45 p.m.

Executing a successful solicitation plan requires strategy, creativity and proper planning. This session will focus on the essential elements to attract new PAC donors and maintain previous ones, such as identifying the best mediums for outreach, target audience, budget and follow-up strategies.

Hear directly from PAC practitioners on planning and executing successful solicitation campaigns, including:

• Advice for segmenting your eligible class and tailoring solicitations
• Best practices for written PAC solicitations, while incorporating components such as visuals, videos, events and more
• Creative ways of communicating incentives like PAC Match and incorporating key strategies such as peer-to-peer
• How to turn your PAC presentations and pitches into engagement tools

3:45 p.m.

4:00 p.m.

After examining how to structure and deliver your content and solicitation campaigns, you’ll hear from an expert who has employed creative strategies to grow their PAC. They’ll share key insights and lessons learned that you can apply to your own PAC programs.

4:30 p.m.