Skip to main content

Impactful PAC Incentives

Virtual Workshop

Impactful PAC Incentives

August 13, 2024
1:30 p.m.−3:45 p.m. ET

PACs that offer incentive clubs raise over three times as much as those without giving levels. Learn how implementing tiered benefits for your PAC can increase receipts.

PAC incentives, including gifts, PAC match, access to events or newsletters, and more, are key strategies for appealing to first-time contributors and encouraging current contributors to increase their commitment. This workshop will walk you through how to properly structure, package and communicate your incentives to boost your fundraising efforts.

Read More

In this program, you’ll gain insight into:

  • Ways to determine which incentives will encourage your eligibles
  • How to structure incentives so they are accessible but still motivating
  • Communication strategies around incentives and giving levels

1:30 p.m.

Boosting PAC Engagement with Incentives

Identifying creative incentives that will appeal to your eligible class can support your PAC’s growth year after year. And how you package and communicate those incentives, either through tiered giving levels or other formats, is of equal importance.

This session will explore:

  • Examples of giving levels and associated benefits
  • Communications that encourage members to increase their giving levels
  • How to find the most enticing benefits for your specific audience
Victoria Halydier Government Affairs Manager
BlueCross BlueShield of South Carolina
Stephanie N. Sheridan Sr. Political Director
National Association of Insurance and Financial Advisor

2:15 p.m.

Break

2:30 p.m.

Case Study: Creative PAC Incentives

Hear from a PAC practitioner who has successfully increased PAC engagement and receipts using incentives. They will share tips, tricks and lessons learned.

3:00 p.m.

Break

3:15 p.m.

Case Study: PAC Match

PAC Match is consistently ranked as the most effective incentive, according to Council benchmarking reports. This session will provide an overview of a successful PAC match program, including administration and communications.

Christina Worden Political Involvement Committee Administrator
Salt River Project

3:45 p.m.

Adjourn

Victoria Halydier Government Affairs Manager
BlueCross BlueShield of South Carolina

Stephanie N. Sheridan Sr. Political Director
National Association of Insurance and Financial Advisors
Christina Worden Political Involvement Committee Administrator
Salt River Project

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]