Skip to main content

Crisis Communications

Virtual Workshop

Crisis Communications

May 22, 2024
1:30 p.m.−3:45 p.m. ET

How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to protect your brand. Whether you feel like your organization is in a constant state of crisis or you’re looking to be prepared for the next potential controversy, this program will provide you with the tools and training to deftly handle any emerging issue. Join us to create your crisis communications plan.

Read More

In this workshop, you’ll gain insight into:

  • The essentials that every crisis communications plan should include
  • Establishing procedures for quick decision-making and execution of your response plan
  • How to train your team for a crisis

1:30 p.m.

Crisis Communications Planning and Tracking

Successful communicators understand that messaging and reporting structures need to be ready and key stakeholders prepared before the heat of the moment. Our first session will outline how to develop a crisis plan, train spokespeople and test your messaging before the spotlight is on you. We’ll discuss:

  • Creating a successful crisis communications plan and identifying potential pitfalls
  • Understanding the key stages – and the importance of – integrating quantitative measurements and new software platforms
  • Developing a holistic approach focused on your organization’s priorities that includes coordinating plans with corporate communications, legal and government relations stakeholders
Ryan McConaghy Partner
Forbes Tate Partners

2:30 p.m.


2:45 p.m.

Communicating as a Trusted Voice

As more organizations are being asked to respond to political, social and operational issues, firms need to understand when, where and how to react. Are you communicating as a respected institution with one voice? In this session, we will discuss:

  • How organizations build and maintain trust, especially during a crisis
  • How to identify a trusted internal spokesperson and third-party allies
  • How to determine success and measure the impact of your efforts
Max Marcucci Managing Director, Risk & Reputation

3:45 p.m.


Max Marcucci Managing Director, Risk & Reputation
Ryan McConaghy Partner
Forbes Tate Partners

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


alex donovan

Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]