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Proving Government Relations Value in Dollars & Cents

Virtual Workshop

Proving Government Relations Value in Dollars & Cents

July 24, 2024
1:30 p.m.−3:45 p.m. ET

What metric resonates more with an organization’s leadership – the number of meetings with policymakers or bottom-line business value? If you picked the latter, you’re right. But how do you explain the value of your government relations efforts in a way that resonates with the c-suite? Join this workshop to learn how to demonstrate the worth of your government relations work in the language and metrics of business – and gain the support and recognition your function deserves.

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In this program, you’ll gain insight into:

    • Describing your government relations portfolio in the language and metrics of business
    • Communicating the likelihood of government relations success and advice on how to explain potential outcomes
    • Calculating the Return on Investment (ROI) from your government relations work
    • Explaining your efforts and their impact to internal stakeholders in terms they understand
    • Demonstrating value even during times of crisis

Agenda Coming Soon

Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]