Virtual Workshop
Proving Government Relations Value in Dollars & Cents
July 24, 2024
1:30 p.m.−3:45 p.m. ET
What metric resonates more with an organization’s leadership – the number of meetings with policymakers or bottom-line business value? If you picked the latter, you’re right. But how do you explain the value of your government relations efforts in a way that resonates with the c-suite? Join this workshop to learn how to demonstrate the worth of your government relations work in the language and metrics of business – and gain the support and recognition your function deserves.
1:30 p.m.
Welcome and Introductions
1:35 p.m.
Measuring and Setting the Stage in the Language of Business
Before your function can prove its value, you need to know how and what to measure. In this session we will:
- Discuss strategies and metrics for showcasing the importance of government relations in the language of business
- Walk through how to calculate the return on investment (ROI) of your government relations work – and why it’s important to do so
- Break down how to assign ROI and dollar values to legislation, regulations and stakeholder engagement
Public Affairs Council
2:30 p.m.
Break
2:45 p.m.
Time to Shine: Communicating the Value of Government Relations
Conveying the value of your work isn’t one-size-fits-all. Depending on your circumstances, exactly how you discuss what you bring to the table can – and should – vary. In this session we will:
- Share examples of how to successfully showcase the value of your government relations team to internal leadership
- Cover best practices for communicating the likelihood of successful government relations work, explaining incremental progress on lengthy legislative efforts and outlining potential outcomes
- Discuss how to demonstrate your government relations’ value in a time of crisis
Total Wine & More
3:45 p.m.
Adjourn
Total Wine & More
Public Affairs Council
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]