Virtual Workshop
Launching a Grassroots Program
July 30, 2024
1:30 p.m.−3:45 p.m. ET
Facing the challenge of launching a grassroots program from scratch? Looking for ways to level up your existing efforts? This workshop will cover every aspect of managing a grassroots program, including new trends and tried-and-true strategies. Learn how to create smart systems to reach your policy goals.
1:30 p.m.
Goal Setting and Planning
Grassroots can take your advocacy efforts to the next level, but it’s just as important to understand where and how it fits into your larger political engagement strategy. Setting goals, small and large as well as general and specific, is essential whether you’re building a program from scratch or improving an existing one.
This session will cover:
- Program planning, goal setting and aligning grassroots with your lobbying, PAC and communications efforts
- Strategies for organizing and structuring your grassroots program
- Setting budget, key metrics and performance indicators
MENTOR
2:30 p.m.
Break
2:45 p.m.
Identifying and Engaging Advocates
Although they are united by a shared mission, advocates are individuals with unique interests and perspectives. It’s important to remember that advocate availability and comfort levels vary, so communications and engagement should be targeted accordingly.
In this session, you will learn:
- Ways to identify, motivate and engage new advocates
- Communications and engagement best practices
- The importance of record keeping and tracking your progress
3:45 p.m.
Adjourn
MENTOR
This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]