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Website & Email Best Practices for Public Affairs

Virtual Workshop

Website & Email Best Practices for Public Affairs

August 21, 2024
1:30 p.m.−3:45 p.m. ET

Email campaigns and action center websites are still some of the most impactful tools for engaging employees, members, supporters and key stakeholders. But as attention spans grow shorter, advocacy professionals must get more creative with how they speak to their audiences. Crafting your messages in an engaging and visually appealing way is key to reaching your advocacy goals.

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Our speakers will cover how to:

  • Build structured and digestible content for your website or newsletter
  • Leverage strategic website design to convey your message in a memorable way
  • Create a robust email strategy that maximizes engagement
  • Motivate your audience by crafting emails with a more compelling ask

Agenda Coming Soon

Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Core credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]