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Website & Email Best Practices for Public Affairs

Virtual Workshop

Website & Email Best Practices for Public Affairs

August 21, 2024
1:30 p.m.−3:45 p.m. ET

Email campaigns and action center websites are still some of the best tools for engaging employees, members, supporters and key stakeholders. But as attention spans grow shorter, advocacy professionals must get more creative with how they speak to their audiences. Crafting your messages in an engaging and visually appealing way is key to reaching your advocacy goals.

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Our speakers will cover how to:

  • Build structured and digestible content for your website or newsletter
  • Leverage strategic website design to convey your message in a memorable way
  • Create a robust email strategy that maximizes engagement
  • Motivate your audience by crafting emails with a more compelling ask

1:30 p.m.

Digital Content Design Strategies for Outstanding Communication

Whether you are addressing policymakers, stakeholders or your advocate base, having a dynamic and informative website that’s easy to navigate is key. We’ll help you crack the code to keep your audience engaged with your content and drive them to action.

This session will discuss:

  • Harnessing principles of visual design, such as scale and contrast, to make your website or newsletter more visually appealing
  • Dividing your content into easily digestible “chunks” and other tactics to keep readers’ attention
  • Ensuring that your content is inclusive and accessible to all audiences
Stacie Manger Director, Digital and UX Strategy
American Forest & Paper Association

2:30 p.m.

Break

2:45 p.m.

Leveraging Data to Craft Better Emails and Newsletters

Are your advocacy emails going unread? It might be time to revamp your email strategy! Our communications expert will provide you with proven tactics used by brands, campaigns and organizations of all sizes to boost open and click-through rates.

Join us to learn how to:

  • Test and optimize your emails
  • Build better subject lines and calls-to-action
  • Segment and personalize your emails to appeal to your most engaged audiences
Alex Dickinson Partner
Beekeeper Group

3:45 p.m.

Adjourn

Alex Dickinson Partner
Beekeeper Group
Stacie Manger Director, Digital and UX Strategy
American Forest & Paper Association

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Core credits toward the Certificate in Public Affairs Management.

* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]