Virtual Workshop
Public Affairs Boot Camp
December 3, 2024
1:30 p.m.−4:30 p.m. ET
We’re laying the public affairs groundwork, from both a high-level perspective and that of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners.
1:30 p.m.
Introduction to Public Affairs
In this opening session, we’ll provide an overview of corporate public affairs, its importance and its evolving role in business.
You’ll gain a better understanding of:
- The role of a public affairs function and its growing importance
- How to measure the value of public affairs
- The major challenges facing the business community today, such as expectations for engagement in social issues, public affairs in times of polarization and more
Public Affairs Council
2:30 p.m.
Core Competencies for High Achieving Teams
During this session, we’ll explore the core competencies required of teams to excel in the public affairs arena, including sharpening the skills and traits needed to perform on a high-achieving public affairs team, how the professional profile of these roles has changed, and what to expect going forward as the function continues to evolve.
Public Affairs Council
3:15 p.m.
Break
3:30 p.m.
Corporate and Association Public Affairs
We’ll close the day by hearing directly from corporate and association public affairs professionals on how their organizations structure and approach public affairs and advocacy. They’ll share what they look for when hiring internally and when partnering with consultants and firms, including how they measure success.
Melwood
Narrative Strategies
4:30 p.m.
Adjourn
Public Affairs Council
Melwood
Narrative Strategies
Public Affairs Council
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
* Qualifies for 3 CAE Credits through ASAE.
For more information contact [email protected]
Register
Membership Plus: FREE
Members: $369
Non-Members: $499
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]