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Strategic Planning for Public Affairs

Virtual Workshop

Strategic Planning for Public Affairs

October 8, 2024
1:30 p.m.−3:45 p.m. ET

Strategic planning for your public affairs programs is key to ensuring your efforts are goal-focused, aligned with business imperatives and quantifiable. This workshop will demonstrate how to implement a strategic planning process for your public affairs initiatives that provides both insight into what creates the greatest bottom-line impact and a road map to get you there.

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In this program, you’ll gain insight into:

    • Short- and long-term goal setting
    • Strategies for managing staff time and financial resources
    • Strategic planning models used by other organizations
    • How to identify and engage internal stakeholders in the planning process
    • Ways to track progress and measure and report results

Agenda Coming Soon

Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Core credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]