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Strategic Planning for Public Affairs

Virtual Workshop

Strategic Planning for Public Affairs

October 8, 2024
1:30 p.m.−3:45 p.m. ET

Strategic planning for your public affairs programs is key to ensuring your efforts are goal-focused, aligned with business imperatives and quantifiable. This workshop will demonstrate how to implement a strategic planning process for your public affairs initiatives that provides both insight into what creates the greatest bottom-line impact and a road map to get you there.

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In this program, you’ll gain insight into:

    • Short- and long-term goal setting
    • Strategies for managing staff time and financial resources
    • Strategic planning models used by other organizations
    • How to identify and engage internal stakeholders in the planning process
    • Ways to track progress and measure and report results

1:30 p.m.

Strategic Planning: Steps, Management and Process

This introductory session will cover the strategic planning process, including the steps and analysis required to create an integrated action plan. Learn to streamline how you create, plan and carry out your public affairs initiatives. We’ll explore tested planning techniques and how they can be applied to align with your business goals.

This session will cover:

  • Determining your organization’s needs and building a scalable plan
  • Identifying and engaging internal stakeholders in the planning process
  • Key elements of strategic planning, such as conducting assessments, formulating a strategy, conducting SWOT analyses and more

2:30 p.m.


2:45 p.m.

Executing Your Plan: Case Studies of Success

Incorporating your strategic plan into action is often the most challenging step. This session will provide examples of planning models used by other organizations, including ways to track progress and measure and report results. You’ll learn strategies for bringing your plan to life, setting actionable goals and adjusting along the way.

3:45 p.m.


Speakers coming soon

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Core credits toward the Certificate in Public Affairs Management.

* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]