Virtual Workshop
Digital Advertising and Paid Media
March 13, 2025
1:30 p.m.− 3:45 p.m. ET
Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.
1:30 p.m.
Building the Foundation for Successful Campaigns
Learn how to build a strong foundation for your campaign by setting clear objectives and aligning them with your organization’s goals. Our speakers will share insights from case studies of stellar social media campaigns, including actionable takeaways.
This session will cover:
- Defining goals, audiences and success metrics
- Tools for monitoring and tracking performance
- How to maximize your impact across popular platforms like Facebook, Instagram and LinkedIn using platform-specific features
2:30 p.m.
Break
2:45 p.m.
Advanced Optimization and Targeting Tactics
Search engine advertising can complement social media efforts and amplify your overall campaign success. Plus, you can take your targeting to the next level by implementing tactics such as geo-targeted ads, lookalike audiences, or contextual advertising and sponsored content.
In this session, you will learn:
- How search engine advertising works, and how to use platforms like Google Ads to reach your target audience
- How to implement precise targeting and strategically position your ads to maximize impact
- How to create native ads or sponsored posts to engage users with seamless, relevant messaging
3:45 p.m.
Adjourn
This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]