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Digital Advertising and Paid Media

Virtual Workshop

Digital Advertising and Paid Media

March 13, 2025
1:30 p.m.− 3:45 p.m. ET

Advances in advertising technology give you the ability to target supporters, reach new audiences and measure your impact in new ways. Learn how to help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Our experts will guide you through best practices for purchasing, optimizing and measuring the success of your digital advertising campaigns.

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In this workshop, you’ll learn:

    • How to build a campaign, what to measure and monitor, and how to optimize for success
    • Best practices for social media advertising
    • How to use search engine advertising to target your ads to users across websites

Agenda Coming Soon

Speakers coming soon

This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]