Virtual Workshop
Managing a Global Reputation Through Corporate Diplomacy
May 8, 2025
10 a.m.− 12:15 p.m. ET
Global public affairs leaders are corporate diplomats at heart – they need to create and implement strategies to manage risks, persuade stakeholders, build alliances and deliver value to their organization in an uncertain global arena. Corporate diplomacy is critical to managing a company’s global reputation. Join this session to gain insight into how to develop your corporate diplomacy skills while building, maintaining, and protecting your company’s reputation across diverse international markets.
10:00 a.m.
Diplomacy in Practice
Diplomats, foreign delegations and ambassadors need to understand how to navigate different cultures and governments. Learn practical strategies for managing international relations, fostering positive stakeholder engagement and protecting your image. Gain valuable insights from two diplomatic veterans.
This session will cover:
- Understanding the nuances of cross-cultural communication and negotiation
- Developing proactive strategies for mitigating reputational risks in different countries and markets
- Leveraging diplomacy to build strategic alliances and enhance stakeholder trust
11:00 a.m.
Break
11:15 a.m.
The Art of Statecraft for Non-State Actors
This session explores the critical intersection of corporate diplomacy and reputation management in today’s complex global landscape. We will explore the core competencies needed to navigate complex stakeholder relationships and achieve organizational objectives through fostering collaboration and affecting policy outcomes.
In this session, you will learn how to:
- Map stakeholder engagement to identify key influencers and build strategic alliances
- Develop persuasive communication strategies for diverse audiences, including crafting compelling narratives and delivering impactful presentations
- Hone negotiation and conflict resolution skills to address competing interests and achieve mutually beneficial outcomes
Solvay
12:15 p.m.
Adjourn
Solvay
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]