Virtual Workshop
Measuring & Communicating the Value of Global Public Affairs Internally
April 3, 2025
10 a.m.−12:15 p.m. ET
Measuring and communicating internally the value of your public affairs work is a key component of managing a global function. It’s also critical in gaining support from business leadership and recognition across the organization. Join this workshop to hear how to capture and express impact in a language that business leaders understand.
10:00 a.m.
Measuring & Communicating the Value of Global Public Affairs Internally
Relationships with international regulators and lawmakers, wins and losses, digital media impressions, and countries of operation are all metrics that global public affairs professionals can use to track their team’s value. You have tools in your arsenal that track how you’re reaching your goals on national, regional and global levels. Learn how to mark and log your progress over time.
This session will:
- Identify and explain important benchmarks and metrics
- Outline how to set expectations and align your team’s strategies to ensure everyone is on the same page, no matter where they are
- Name measurement and reporting tools and techniques that produce valuable data to your internal stakeholders
11:00 a.m.
Break
11:15 a.m.
Properly Communicating Your Value
Navigating the complexities of a changing world requires effective communication and demonstrating value to your own leadership. This session provides practical guidance on reporting impact across regional and global contexts. Learn from seasoned professionals on how to craft compelling narratives and present data that resonates with key stakeholders.
This session will discuss:
- Methods for tracking and measuring team performance, including ROI and engagement, and comparing against industry benchmarks
- Strategies for showcasing value and impact even in the face of budgetary constraints or economic uncertainty
- Techniques for tailoring communication about team achievements to diverse audiences for maximum impact
APCO
12:15 p.m.
Adjourn
APCO
This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]