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Using Data for Reputation Management & Outreach

Virtual Workshop

Using Data for Reputation Management & Outreach

April 15, 2025
1:30 p.m.−3:45 p.m. ET

Science, facts and data are increasingly being viewed with a sense of skepticism and even distrust. Ensure your organization knows how to present research, survey findings and economic data in a transparent, methodologically sound manner that builds credibility and trust while supporting your public policy positions and advocacy efforts.

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Our speakers will discuss:

  • Where to find and how to gather compelling research, data and figures
  • How to incorporate data into your lobbying, advocacy and communications strategies
  • Developing stories with your data and findings to accomplish your public affairs goals

1:30 p.m.

Finding Your Data

In an environment where science, facts and data face growing skepticism, organizations must communicate with unwavering transparency and rigor. Find out how to gather research, survey findings and economic data in a way that builds credibility and trust, bolstering public policy positions and advocacy efforts.  

This session will focus on: 

  • Strategies for cultivating and sourcing useful data 
  • Techniques for compiling and tracking complex scientific and economic information, addressing potential skepticism, and building consensus 
  • Ensuring that your teams are storing and tracking this information properly  
Katya Sotiris Head of Data Science North America
Weber Shandwick

2:30 p.m.

Break

2:45 p.m.

Developing a Message That Resonates

Organizations use data and reports to strengthen their argument and build trust with diverse audiences or specific constituencies. Learn how to construct campaigns and graphics and successfully measure your organization’s reach. 

This session will cover: 

  • Strategies for presenting transparent and credible data and research methods, especially in the face of skepticism
  • How to develop narratives and content that align with public policy positions and advocacy efforts 
  • Tips for tracking the impressions and impact of your work in numbers 
Brian Sansoni SVP, Communications, Outreach & Membership
American Cleaning Institute

3:45 p.m.

Adjourn

Brian Sansoni SVP, Communications, Outreach & Membership
American Cleaning Institute
Katya Sotiris Head of Data Science North America
Weber Shandwick

This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

alex donovan

Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]