Virtual Workshop
PAC Education & Fundraising
August 12, 2025
9 a.m.−12 p.m. ET
To raise money for the PAC, you need to first raise awareness by offering your eligible class opportunities to be educated about the PAC. This workshop will cover both education and solicitation campaigns and show the benefits of a holistic approach for sustainable PAC growth.
9:00 a.m.
Crafting an Effective Engagement Strategy
Learn how to design and implement a strategic plan to engage potential PAC contributors and satisfy long-term members. You’ll hear from experienced practitioners on how to identify target audiences, tailor messaging to various stakeholder groups, and build trust through transparency and meaningful outreach. Case studies and proven tactics will be shared to help you maximize participation and support for the PAC.
Toyota Motor North America
American Hotel & Lodging Association
10:00 a.m.
Break
10:15 a.m.
Communicating the Importance of the PAC
This session will focus on how to articulate the value and impact of the PAC and political engagement to association members or corporate employees. We’ll cover questions to anticipate, information to include, and ways to simplify the complex campaign finance system to build awareness, understanding and appreciation for the PAC. Tune in for the communication tools you need to effectively convey why PAC participation matters.
Airbus
11:00 a.m.
Break
11:15 a.m.
Recruitment and Retention Strategies
The final session will include techniques for growing and sustaining PAC membership. PAC leaders will share their most effective solicitation methods, incentive structures, recognition programs, and other fundraising strategies that peak new PAC contributor interest and keep members invested over time. Listen in for fresh ideas and inspiration to motivate your eligible class and grow your PAC.
Western Alliance Bank
12:00 p.m.
Adjourn
Western Alliance Bank
Toyota Motor North America
Airbus
American Hotel & Lodging Association
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Register
Membership Plus: FREE
Members: $419
Non-Members: $549
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]