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Op-Eds and Earned Media

Webinar

Op-Eds and Earned Media

June 26, 2025
2 p.m.−3 p.m. ET

Dealing with the media can be difficult. However, by using certain tools, you can more easily maneuver interviews and requests for comment, identify what makes a good story, and increase media coverage for your organization’s efforts. Our media relations experts will equip you with the skills to improve coverage, minimize mistakes and build a media relations game plan.

Learn More

In this program, you will learn how to:

    • Develop a media relations strategy for proactive and reactive coverage
    • Find the right outlet for your story and create a compelling pitch
    • Apply the principles of persuasive writing to draft a newsworthy op-ed

Speakers

Speaker coming soon

This program is eligible for 1 Specialization credit toward the Certificate in Government Relations and Lobbying, 1 Elective credit toward the Certificate in Public Affairs Management, and 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.

Register

Members: FREE
Nonmembers: $125

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Laura Brigandi
Senior Manager, Advocacy & Digital Practice
202.787.5976 | [email protected]