Virtual Workshop
PAC Charitable Match Programs
September 30, 2025
1:30 p.m.−3:45 p.m. ET
PAC match programs are consistently ranked among the most effective tools to grow a PAC program. A successful PAC match incentive must be both manageable and motivating, which requires forethought and planning. Join us for a high-level overview of how the best programs plan, administer, market and scale their PAC match benefit.
1:30 p.m.
Making the Case for PAC Match
Whether you are launching a new PAC match program or seeking support for expansion of an existing incentive, it is important to have available data and information on the effectiveness of PAC match and projections on how it can improve your program. Hear from others who have successfully started or grew a PAC match program. We will cover:
- PAC match benefits
- Accurate financial projections and options for scalability
- Designing a pilot program
- Gaining leadership buy-in and investment
Public Affairs Support Services
2:15 p.m.
Break
2:30 p.m.
Case Study: Creating an Effective Operations Plan
The logistics of managing a PAC charitable matching program are extensive, but the programmatic benefits are worth the effort. In this session, you will hear from an experienced PAC professional who has organized and optimized their PAC’s charitable match program. You’ll gain insights on program structure, charity selection, annual timeline, eligibility requirements, record keeping, outsourcing and more.
3:00 p.m.
Break
3:15 p.m.
Case Study: Promoting the PAC Match Benefit
Leveraging PAC match to reach your fundraising goals requires ongoing outreach and a sound marketing plan. Learn from a PAC pro who has successfully created campaigns and communications focused on the PAC match incentive. You’ll walk away with new ideas on how to promote PAC match and utilize it to reach new audiences and incentivize existing members to grow their PAC commitments.
3:45 p.m.
Adjourn
Public Affairs Support Services
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]