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Communicating to Audiences Under 40

Virtual Workshop

Communicating to Audiences Under 40

April 15, 2026
1:30 p.m.− 3:45 p.m. ET

Younger generations have distinct values, political beliefs and priorities that shape their expectations of government, business and other institutions Learn how to engage with and advocate for your organization with these audiences. 

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You’ll learn how to:

    • Identify the communication channels and information sources that best align with your organization’s voice—and use them to meet younger audiences where they already are
    • Map and target the specific segments and issue areas that matter most to younger generations, ensuring your organization’s advocacy priorities resonate with their values 
    • Craft and deliver messages that authentically reflect your organization’s mission while motivating and activating younger constituencies to engage  

1:30 p.m.

Decoding the Digital Native

Every generation is a byproduct of its cultural period. For those younger than 40, a lifetime of rapid technological disruption and economic volatility has fundamentally altered how they validate and process information. In a world of infinite choice and fractured attention, how do you ensure your message is breaking through? 

This session will: 

  • Identify the specific social and economic drivers that move the needle for Gen Z and Millennials versus Boomer/Gen X cohorts 
  • Dive into the algorithmic landscapes of youth-oriented platforms like TikTok, Discord and other emerging platforms 
  • Analyze what younger media consumers demand in terms of information transparency and formats 
Sam Zaleski Vice President of Strategic Initiatives
Tunnl

2:30 p.m.

Break

2:45 p.m.

Strategies for a Fragmented World

The traditional “one-size-fits-all” media playbook is obsolete. As the landscape divides between legacy media and decentralized social hubs, organizations must learn to address both. Join two industry leaders as they reveal how to navigate this transition and build bridges across shifting demographic divides. 

This session will focus on: 

  • Strategies for recruiting and sustaining a digital-first cohort of young advocates to champion your long-term mission 
  • Practical steps to define a voice that resonates as “real” rather than “marketing” when engaging younger demographics 
  • Leveraging the synergy among user-generated content (UGC), podcasting and strategic creator collaborations to drive high-impact engagement 

3:45 p.m.

Adjourn

Sam Zaleski Vice President of Strategic Initiatives
Tunnl

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in PAC & Grassroots Management , and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

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