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PAC Solicitations Best Practices

Virtual Workshop

PAC Solicitations Best Practices

April 8, 2026
1:30 p.m.−3:45 p.m. ET

Successful PAC solicitation relies on engaging eligible employees and members in ways that motivate participation while reinforcing organizational values and trust. Participants will learn how to modernize outreach, tailor messages to diverse audiences and sustain engagement throughout the year.

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In this program, you will learn:

    • Techniques for crafting messages using AI content generation that resonate across roles, demographics and motivations
    • How to use storytelling, peer engagement and leadership visibility to strengthen appeals
    • Metrics and feedback methods to evaluate solicitation effectiveness and refine strategy

1:30 p.m.

Crafting Messages That Motivate Participation

Strong PAC participation starts with communications that feel relevant, credible and purpose-driven. This session explores how PAC managers can shape solicitation messages that resonate with a wide range of eligible audiences, using AI tools to support message development while keeping tone, judgment and authenticity firmly human-led.

You’ll gain insight into:

  • Techniques for developing solicitation messages that speak to diverse eligible audiences
  • Ways AI content-generation tools can support drafting, testing and refining PAC messaging responsibly
  • The role of values-driven storytelling in reinforcing the purpose and impact of PAC participation
Claire McDonough Head of Market Growth & Client Development
Sagac Public Affairs

2:30 p.m.

Break

2:45 p.m.

Building Momentum Beyond the Ask

Long-term PAC success requires ongoing engagement beyond a single solicitation cycle. This session will explore how PAC managers can sustain participation by strengthening relationships, reinforcing visibility and learning from past outreach. Speakers will share strategies to keep contributors engaged and improve results over time.

This session will cover:

  • Peer-to-peer engagement and leadership involvement as tools for strengthening solicitation efforts
  • Methods for tracking participation trends and engagement patterns across campaigns
  • Ways feedback and performance data can inform smarter, more responsive solicitation strategies

3:45 p.m.

Adjourn

Claire McDonough Head of Market Growth & Client Development
Sagac Public Affairs

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Laura Brigandi
Senior Manager, Advocacy Practice 
202.787.5976 | [email protected]

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