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Proving Government Relations Value in Dollars and Cents

Virtual Workshop

Proving Government Relations Value in Dollars and Cents

May 6, 2026
1:30 p.m. – 3:45 p.m. ET

What metric resonates more with an organization’s leadership – the number of meetings with lawmakers, or bottom-line business value? If you picked the latter, you’re right. How can you explain the value of your government relations efforts in a way that resonates with the C-suite? Join our experts to learn how to demonstrate and discuss the impact of your government relations work in the language and metrics of business – and gain the support and recognition your function deserves. 

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Our experts will cover how to:

    • Describe your government relations efforts in the language and metrics of business 
    • Communicate the likelihood of government relations success, and advice on how to explain potential outcomes 
    • Calculate the Return on Investment (ROI) from your government relations work 
    • Explain your efforts and their impact to internal stakeholders in terms they understand 
    • Demonstrate your value even during times of crisis 

1:30 p.m.

Welcome

1:35 p.m.

Measuring in the Language of Business

To prove your value, you need to measure it. Where should you start, and what metrics should you use?  In this session, we will: 

  • Share useful metrics for highlighting the importance of government relations in business and C-suite language 
  • Discuss how to calculate the return on investment (ROI) of your government relations work and why doing so is critical 
  • Examine case studies of government relations teams who put together effective and convincing value propositions 
Anna Platt Senior Manager, Government Relations Practice
Public Affairs Council

2:30 p.m.

Break

2:45 p.m.

Successfully Communicating the Value of Government Relations 

You’ve taken the measurements. Now, it’s time to communicate the value your work brings to the table. In this session, we will: 

  • Explore different ways to showcase the value of your government relations team to internal leadership
  • Discuss best practices for communicating government relations outcomes, including explaining incremental progress on lengthy legislative efforts
  • Walk through how to demonstrate your work’s value during a time of crisis 
Laura Appel EVP, Government Relations & Public Policy
Michigan Health & Hospital Association

3:45 p.m.

Adjourn

Laura Appel EVP, Government Relations & Public Policy
Michigan Health & Hospital Association
Anna Platt Senior Manager, Government Relations Practice
Public Affairs Council

This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Anna Platt
Senior Manager, Government Relations Practice
202.787.5955 | [email protected]

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