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Media Relations: Working with Right-of-Center & Non-Traditional Media

Virtual Workshop

Media Relations: Working with Right-of-Center & Non-Traditional Media

March 18, 2026
1:30 p.m.−3:45 p.m. ET

A smart and comprehensive media strategy is key to getting your message out and building a strong public image. This workshop will show you how to expand your reach and forge relationships with diverse media outlets, from traditional news to independent platforms.

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Our speakers will cover how to:

    • Identify outlets for your message, write compelling pitches and secure interviews
    • Cultivate ongoing, value-driven relationships with media that extend well beyond a single pitch
    • Analyze the reach and impact of your work on a variety of platforms

1:30 p.m.

Outlining the Media Landscape

News platforms, key figures and the way people receive information have fundamentally changed. Content creators and startup outlets now play a major role in the media ecosystem, making news and commentary more accessible than ever. This session explores where key audiences and decision-makers are turning to stay informed and what that means for communicators.

This session will cover:

  • Established and emerging outlets to watch across the media landscape
  • Analyzing where key demographic groups are consuming and receiving content
  • The role legacy media still play in shaping opinions and informing the public

2:30 p.m.

Break

2:45 p.m.

Working with New Media Partners

Today, public affairs and communications professionals must navigate a fragmented web of independent journalists, Substack authors, newsletter authors, podcasters and “tradigital” platforms. These new media partners carry immense influence, but don’t play with the traditional PR playbook.

We’ll discuss:

  • Techniques to create a wholistic campaign with conservative-leaning and new media outlets
  • Rules of engagement with these media figures and their teams
  • How to best track your impact and engagement as well as maintain new relationships

3:45 p.m.

Adjourn

Speakers coming soon

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

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