[vntd_hero_section images=”57471″ heading_dynamic=”Incentivizing Long-Term PAC Engagement” subtitle=”” button1_label=”Register” button1_url=”#register” bg_overlay=”dark_blue” height=”custom” height_custom=”450″ heading_font_size=”50px” tooltips=”%5B%7B%22tooltip_title%22%3A%22Welcome%20To%20Crexis!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22bottom%22%2C%22tooltip_depth%22%3A%220.12%22%7D%2C%7B%22tooltip_title%22%3A%22Click%20for%20our%20great%20works!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.72%22%7D%5D”]
January 18, 2018
9:30 – 11:45 a.m. EST
Washington, DC or Virtual
Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh?
Featured Topic & Speakers
Join us for a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage while rewarding the more seasoned donors.
In this program, we’ll discuss:
- Ideas for gifts and donor benefits most likely to motivate membership, such as events, PAC match and other high-value, low-cost ideas
- Best practices for effectively using incentive clubs and suggested giving levels to increase participation
- Identifying what motivates PAC eligibles to give and strategies for effectively tailoring the PAC’s benefits and recognition approach in response
- Communications methods that leave all donors – new and old – feeling valued
- Creating a “culture of giving” that builds loyalty and keeps donors coming back
Brooke Manning Chambers
Senior Director, Federal Government Affairs
TIAA
Michael Jacobson
Senior Director, Industry Relations and Political Engagement
U.S. Travel Association
Amy Lewis
Deputy Director of ACRE (PAC)
National Rural Electric Cooperative Association
Meredith White
Political Affairs Manager
UBS Americas
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Agenda
9:00 a.m. Networking Breakfast
9:30 a.m. Boosting Your Incentive Strategy: Key Components of a Successful Program
Motivating donors to continue investing in your PAC year after year requires a thoughtful, developed strategy that’s always evolving. Understanding your donor culture and identifying which strategies will provide the greatest fundraising return while delivering long-term value to donors can be a challenge. In this session, we’ll explore key tactics and considerations for building a robust recognition and rewards program, including:
- Identifying what your PAC eligibles want and their motivations for giving
- The difference between incentives, gifts and recognition — and how all can play a role in your PAC program
- Strategies for maximizing recommended giving levels and incentive clubs
- The most effective ways to communicate the value the PAC provides to your eligibles and existing donors
Michael Jacobson
Senior Director, Industry Relations and Political Engagement
U.S. Travel Association
Meredith White
Political Affairs Manager
UBS Americas
10:30 a.m. Networking Break
10:45 a.m. Getting Creative with Your Rewards and Recognition: Case Studies in Success
Even the most successful PACs can struggle to find innovative ways to bring rewards and recognition together to incentivize PAC involvement. We’ll highlight best-in-class PAC programs and top PAC professionals will share their organization’s philosophy and strategy to incentivize donors and keep them engaged. Our speakers will address:
- Evaluating donor club and giving level requirements, and offerings to get the most bang for your buck
- Assessing your eligibles’ priorities and tips for realigning your reward and recognition approach to fit their interests when necessary
- Using competition as a component of a broader strategy to spark excitement and attract new donors
- Best practices for integrating your incentives program into solicitation campaigns and PAC communications
Amy Lewis
Deputy Director of ACRE (PAC)
National Rural Electric Cooperative Association
Brooke Manning Chambers
Senior Director, Federal Government Affairs
TIAA
11:45 a.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1511296836724{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1514911753420{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]