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Communication for Public Affairs Strategy Tactics and Tools

Online Workshop

Communication for Public Affairs Strategy Tactics and Tools

13 December 2023,
10:00 am to 11:00 am CET

Communication with stakeholders is one of the most important components of a public affairs strategy. Engaging successfully with your audiences requires a strategy with clearly defined objectives, metrics and well-timed actions using the tools most effective in reaching and persuading your interlocutors. Join this workshop to brush up your skills and gain insights about how to plan and implement successfully your next communication strategy.

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During the workshop we will cover:

  • The strategic communication playbook, and how to create a plan that works for your team
  • Setting up communication objectives and metrics, and how to tie them to broader organizational goals
  • Engaging with your key audiences – defining well-timed activities and the most effective tools to use
  • Communication campaigns in Europe – case studies and lessons learned from practitioners


Speaker coming soon


PAC Members: €145 + VAT if applicable
Others: €245 + VAT if applicable

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Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]