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Evaluating and Communicating Your Public Affairs Work

Hybrid / In-person

Evaluating and Communicating Your Public Affairs Work

16 November 2023
9:30 – 12:30 CET

In this training seminar focusing on core public affairs skills, we will discuss “Measuring and Communicating Internally the Impact, Value and ROI of Public Affairs”. We will look at how to measure, visualize and communicate public affairs impact, value and ROI to ensure your work is (more) effectively understood and valued by your organization.

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Join this program to discuss with experts and your peers:

  • What are the different types of impact a public affairs function/role can have, and how can you assess and measure them?
  • What reporting / dashboards tactics and approaches should you use, and what are the objectives / KPIs that bring the measured value to life in ways your organization will understand and appreciate?
  • What is some of the best practice in communicating value and ROI in an organization and to your senior leadership?

This session can be taken as part of our four-parts training series on “Core Public Affairs Skills” or as a self-contained module for professionals who are interested in this topic.


Alan HardacreFounder of
Professor and Author

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.


Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,


PAC Members: EUR 295 (+ VAT if applicable)
Others: EUR 495 (+ VAT if applicable)

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Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]