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Online Workshop: Communication for public affairs – Strategy, tactics and tools

Online Workshop

Communication for public affairs – Strategy, tactics and tools

22 February 2024
10:00 am to 12:00 pm CET.

Communication with stakeholders is one of the most important components of a successful public affairs strategy. Engaging with your key audiences requires a strategy with clearly defined objectives, metrics and well-timed actions using the tools most effective in reaching your interlocutors. Join this workshop to brush up your skills and gain insights about how to plan and implement successfully your next communication strategy.

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During the workshop we will cover:

  • The strategic communication playbook, and how to create a plan that works for your team
  • Setting up communication objectives and metrics, and how to tie them to broader organizational goals
  • Engaging with your key audiences – defining well-timed activities and the most effective tools to use
  • Communication campaigns in Europe – case studies and lessons learned from practitioners


João Sousa
Managing Director, European Office
Public Affairs Council


PAC Members: €145 + VAT if applicable
Others: €245 + VAT if applicable
Membership Plus: Free

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Would you like to register more than one member of your team?


Would you like to register for more than one PAC training seminar this year?


Let us know at [email protected] or +32 476 639 503 and learn more about the discounts available.

Register Here


Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]