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Training seminar: Delivering a Successful EU Public Affairs Strategy in 2024

Training seminar Hybrid / In-person

Delivering a Successful EU Public Affairs Strategy in 2024

8 February 2024
9:30-12:30 CET

In our first training seminar of 2024 focusing on core public affairs skills, we will explore how you can build the best Public Affairs strategy for a year of change in the EU. This will cover the structured and foundational steps needed to set up a successful public affairs strategy that works for you and your organization in 2024.

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The session will be practical and hands-on – making sure you understand how you can apply the slides, templates and ideas discussed in your work/situation. Through supporting slides, case studies and practical exercises this training seminar will provide participants with:

  • A simple and effective methodology to prioritize Public Affairs objectives in a year of change;
  • The means to identify your key issues and priorities, and translate them into concrete objectives and KPIs that resonate in your organization;
  • Set solid and realistic Public Affairs objectives that will challenge you and engage your organization;
  • The foundations to measure a public affairs strategy that works for you and whose success you can then better share internally;
  • A structured Public Affairs strategy template that we will discuss – and that you can adapt to your own needs.
Alan Hardacre
Founder of
Professor and Author

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.

Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,


Alan Hardacre
Founder of
Professor and Author


PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable

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Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]