The session will be practical and hands-on – making sure you understand how you can apply the slides, templates and ideas discussed in your work/situation. Through supporting slides, case studies and practical exercises this training seminar will provide participants with:

• A simple and effective methodology to prioritize Public Affairs objectives in a year of change;
• The means to identify your key issues and priorities, and translate them into concrete objectives and KPIs that resonate in your organization;
• Set solid and realistic Public Affairs objectives that will challenge you and engage your organization;
• The foundations to measure a public affairs strategy that works for you and whose success you can then better share internally;
• A structured Public Affairs strategy template that we will discuss – and that you can adapt to your own needs.