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Training seminar: Strategic Planning for Public Affairs – Key Steps for Setting Your Priorities and Objectives for 2025

Training seminar Hybrid / In-person

Strategic Planning for Public Affairs

Key Steps for Setting Your Priorities and Objectives for 2025

14 November 2024
9:30-12:30 CET
Brussels

In the final training session in the Public Affairs core skills series will look at setting up your 2025 Public Affairs priorities and objectives. Public Affairs is increasingly required (and proactively looking to) quantify the world that it works in – to better connect and align with its organization and articulate the value and return on investment of public affairs work. We will explore the state of the art in quantifying Public Affairs risks and opportunities and in building priorities and objectives that have real impact in your work. Learn how you can identify and measure both policy and commercial risks and opportunities in a way that works for you and your organization.

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The session will be practical and hands-on – making sure you understand how you can best build your 2025 strategic plan for public affairs. Through supporting slides, case studies and practical exercises this training seminar will provide participants with:

  • An overview of the different aspects of quantifying Public Affairs work – including reviewing all the different indicators, metrics and parameters to use;
  • An effective methodology to undertake a full prioritization exercise for your organization;
  • Ideas for how to conduct and run a quantification exercise;
  • Examples and ideas of how to present and visualize the results of a quantification exercise for maximum impact;
  • How to move from priorities to objectives and 2025 plans;
  • Suggestions for 2025 Public Affairs strategic plan templates and visuals.
Alan Hardacre
Founder of AdvocacyStrategy.com
Professor and Author

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.

Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,
Belgium

Speaker

Alan Hardacre
Founder of AdvocacyStrategy.com
Professor and Author

Register

PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable

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Questions

Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]