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Training Seminar: Measuring and Communicating Public Affairs Value Internally

Training Seminar Hybrid / In-person

Measuring and Communicating Public Affairs Value Internally

13 February 2025
9:30-12:30 CET
Brussels

Demonstrating the value of your public affairs work is critical for building credibility, securing internal support, and aligning with organizational goals. Yet, many professionals struggle to measure and communicate their impact in a way that resonates with senior leadership. This program provides actionable strategies for capturing, visualizing, and presenting the ROI of public affairs work, helping you elevate the visibility and recognition of your function within your organization.

 

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Join this workshop to refine your approach to measuring and communicating the value of your function, share best practices with peers, and ensure your work is effectively understood and valued across your organization.

Key topics for discussion include:

  • Understanding the diverse types of impact public affairs can have and how to assess them
  • Designing effective methodologies and KPIs to measure value across functions
  • Using dashboards and reporting tools to visualize results clearly and compellingly
  • Communicating outcomes in a way that resonates with senior management and key stakeholders
  • Developing an internal strategy to enhance visibility, educate leadership, and secure recognition
Alan Hardacre
Founder of AdvocacyStrategy.com
Professor and Author

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.

Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,
Belgium

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PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable

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Not sure if your organization is a member of the Public Affairs Council? Check here.

Learn how we collect, use and protect your information by reading our privacy notice at https://pac.org/prvacy-notice.

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EU Training Seminar: Measuring and Communicating Public Affairs Value Internally

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Questions

Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]